Randy Angsten and Ray Leak from 97 Display explore how AI-powered website tools are transforming lead generation for fitness businesses. Ray introduces the Growth IQ platform, featuring tools that work 24/7 to optimize gym websites:

• Visibility IQ automatically updates SEO and AI search rankings
• Hyperlocal Search dominates local 3-10 mile radius searches
• Social Proof manages reviews across 70+ platforms
• Lead Flow IQ uses AI chat and voice agents to respond to leads instantly, even after hours

Ray emphasizes building strong organic search foundations before investing in paid ads, comparing it to strength training fundamentals. He shares how some studios eliminated paid advertising entirely after implementing these strategies. The episode offers gym owners practical tools to save time, reduce costs, and convert more leads into members.

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