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Today I’m joined by Gwen Lane, a content creator turned Creator Coach with 18+ years of marketing experience. 

In this episode we discuss:

• How product brands can work with influencers this upcoming holiday season 
• The best ways to reach out for these partnerships 
• An insider look at what goes on bts for the creator 
• Business fundamentals that never change 
• Budget, contracts, and things to keep in mind 

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram