Back in September 2023, when Todd Sarouhan’s San Diego travel site got hit by the HCU, he watched it lose around 80% of its traffic. 

But then, in August 2024, another HCU update rolled out, and things turned around dramatically. Traffic started climbing back up, and it's been on the rise ever since. 

But his site didn’t just recover—it soared to new heights and is now exceeding its previous peak traffic levels. 

In this interview, he talks about the strategies he used to navigate through the downturn, why and how he implemented them, and the lessons he learned along the way.

This interview offers a real-world example of resilience and adaptability in the ever-changing digital landscape.

 

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