After leaving his 20-year engineering career to become a local marketing consultant, Dustin Riechman discovered a jerky so good that he decided to pitch a relative stranger on a business partnership that resulted in $1mm in sales in two years.

• The mindset that gave him the confidence to quit his job
• Keys to building realtionships with potential business partners
• How they launched with grassroots marketing efforts
• How having parallel local and national strategies worked well
• The power of podcast appearances (and how it got their products into WalMart)

Show Links

• FireCreek Snacks - Use code UNOFFICIAL for 15% and free shipping
• PGA Merchandise Show
• Loox
• ReferralCandy
• Rich Dad, Poor Dad
• Bold Recurring Orders

Sponsors

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• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

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