Bradley Jacobs was one of Uber's earliest employees — and in this episode he breaks down the whole story. From the Wild West days of launching cities, crushing Lyft with 90% market share, to launching Uber Eats in Miami in record time and building Uber Freight to a $1 billion valuation. If you've ever wondered what really went on inside Uber, this is the episode.

Topics covered:

• How Uber got 90% market share against Lyft
• The backpack full of iPhones story
• Launching Uber Eats Miami in 6 weeks
• Uber Freight's rise to $1 billion
• The ruthless culture of winning at all costs

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