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In this episode, Alex & Annie are joined by Marissa Galle, founder of Click Media, to explore the real impact of photography, video, and social content on brand perception and booking behavior.

Marissa shares how vacation rental operators can move beyond generic listings and start using visual storytelling to connect with guests, stand out on OTAs, and bring more personality into their marketing. From FPV drone shots to content repurposing strategies, she breaks down what works and why.

We cover:

1️⃣ What “visual storytelling” means in a modern vacation rental business
2️⃣ How to turn property photos into content that inspires trust and excitement
3️⃣ The biggest mistakes operators make with social media and video
4️⃣ Why showing your team is just as important as showing your homes
5️⃣ How Click is making it easier to access high-quality media services at scale

If you’re looking for fresh ways to strengthen your brand and drive more direct demand, this episode is packed with practical ideas to help you do just that.

Connect with Marissa:
LinkedIn: https://www.linkedin.com/in/marissagalle/
Website: https://letsgoclick.com/ 

Get 20% off any yearly or bi-yearly Lodgify plan, plus free personalized onboarding (a $3,000 value).

👉 Use code AAA20 at checkout. Offer valid until December 31, 2025.

Get free onboarding when you partner with Xplorie! Valid through November 30, 2025.

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Considering an exit strategy? 

Discover how Nocturne Luxury Villas helps vacation rental founders protect their legacy while unlocking new opportunities.

👉 Contact [email protected] 

#vacationrentals #shorttermrentals #storytelling