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 “Less is more"  says Klaus Wagener of Minden, Germany. Explaining the emerging  post-pandemic trend. That doesn't mean doing without. It suggests developing a  lifestyle of "consuming consciously while preserving natural resources."

Klaus is the CEO and creative director of BLOOM's Medien publishing house. This  well-respected trends forecaster, floral stylist, teacher, and author is  fascinated by trends.  He encourages florists to develop trend stories that connect new products with environmentally responsible  consumers.  "It must be an honest story," he cautions. He believes  that sustainability and honesty will now play a major role in the development of new products. Klaus sees a growing appreciation for seasonal materials, local products,  and the gifts of nature as a  guiding  spirit of the times. He asks the question -  "Is 'less' sometimes not even 'more?'

How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of Smithers-Oasis North America interviews floral guests who dare to do things differently. We listen, learn, explore new opportunities and that's how we bloom!

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This newly-released flower trend podcast with Sharon McGukin AIFD, AAF, PFCI interviews enterprising guests who dare to do things differently. They share innovative flower tips, design techniques, personal growth plans, marketing and business ideas.  Brought to you  by Smithers-Oasis, this podcast encourages people who are passionate about petals to listen, learn, grow. "And, that's  How We Bloom!"

How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of Smithers-Oasis North America interviews floral guests who dare to do things differently. We listen, learn, explore new opportunities and that's how we bloom!

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"Partnering with your customer creates a spirit of collaboration," suggests Drew McGukin of Drew McGukin Interiors - based in NYC.  

One of the leading contemporary designers in today’s market, Drew understands the power of connection. Offering client-focused communication techniques, Drew suggests adapting to the client’s vision rather than insisting on your own experience.  Grow your business by being "the guy who gets it right." 

 Drew reminds us that it’s not about winning … it’s about winning the customer. "And, that’s How we Bloom!"

How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of Smithers-Oasis North America interviews floral guests who dare to do things differently. We listen, learn, explore new opportunities and that's how we bloom!

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While it might be painful, we often grow during challenging times. Personal skills. Business savvy. How can we create successwhile under stress? Commit to Change! 

In this podcast, retail florist Todd Bussey AIFD shares insights for how he 'met challenge with  change' for positive growth in his post-pandemic flower shops. He offers practical and profitable steps as easy as 1-2-3 you can use for growing your business. We ..  listen .. learn .. plant seeds .. grow ideas .. and that's How We Bloom!

How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of Smithers-Oasis North America interviews floral guests who dare to do things differently. We listen, learn, explore new opportunities and that's how we bloom!