How We Bloom

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When it comes to floral design - don't just make it pretty, make it profitable. In 'Pricing for Profits," Joyce Mason-Monheim AIFD, AAF, PFCI, AzMF offers tips on building a strong foundation for your floral business by pricing professionally.

There’s no ‘one size fits all’ rules for numbers, percentages, or price categories. This isn't ‘what to charge,' it’s how to ‘calculate’ what 'you need to charge’ for the success of your business.

- Fixed price or Calculated price structures for pricing your designs.

- How to calculate Markups, Yearly costs, and Cost of Goods Sold

- Ways to estimate the price of future weddings despite rising costs.

- Menu designs to save money on how you buy and sell your products.

- Calculate the number of flowers needed for large event designs.

Using these practical tips, you create the pricing flexibility that works best for creating profits in your floral business.

How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of  Smithers-Oasis North America interviews floral guests who dare to do things differently. We listen, learn, explore new opportunities and that's how we bloom!

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When advertising exec, Lia Fleming, discovered her budding passion for flowers – she dug in deep. Lia and her family began selling locally-grown flowers from their Flora Fields Farms in New Franklin, Ohio.  Lia shares expert advice for getting your flower farm dream to take root. Branding. Marketing.  Social media positioning. Connecting with the customer. Finding joy in the journey. Lia guides us on 'How We Bloom.'

How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of  Smithers-Oasis North America interviews floral guests who dare to do things differently. We listen, learn, explore new opportunities and that's how we bloom!

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"Spoiler Alert! There is no silver bullet for marketing," explains Laura Rich, Marketing Director for Smithers-Oasis North America. "It's a series of small consistent steps that connect you with your customer."  Laura offers practical, actionable tips that you can use to grow your floral business while ‘Marketing on a Shoestring.’

How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of  Smithers-Oasis North America interviews floral guests who dare to do things differently. We listen, learn, explore new opportunities and that's how we bloom!

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South African floral designer, Jill Manson, believes in the powerful energy of flowers and plants. “The ‘power of the plant’ can help us heal by offering comfort and calm,” she explains. Based in Johannesburg, Jill offers intuitive hands-on flower arranging classes called “Flower Healing”. Jill shares with her students a thoughtful blend of floral elements with spiritual elements and floral design with personal introspection. “Connecting with nature is a beautiful way to find balance, re-align to your most powerful self, heal and grow,” she continues. “It is possible to find our true nature, through nature.” Jill shares her flower-class instructional techniques with us in this How We Bloom podcast.

How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of  Smithers-Oasis North America interviews floral guests who dare to do things differently. We listen, learn, explore new opportunities and that's how we bloom!

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 “Less is more"  says Klaus Wagener of Minden, Germany. Explaining the emerging  post-pandemic trend. That doesn't mean doing without. It suggests developing a  lifestyle of "consuming consciously while preserving natural resources."

Klaus is the CEO and creative director of BLOOM's Medien publishing house. This  well-respected trends forecaster, floral stylist, teacher, and author is  fascinated by trends.  He encourages florists to develop trend stories that connect new products with environmentally responsible  consumers.  "It must be an honest story," he cautions. He believes  that sustainability and honesty will now play a major role in the development of new products. Klaus sees a growing appreciation for seasonal materials, local products,  and the gifts of nature as a  guiding  spirit of the times. He asks the question -  "Is 'less' sometimes not even 'more?'

How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of  Smithers-Oasis North America interviews floral guests who dare to do things differently. We listen, learn, explore new opportunities and that's how we bloom!

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This newly-released flower trend podcast with Sharon McGukin AIFD, AAF, PFCI interviews enterprising guests who dare to do things differently. They share innovative flower tips, design techniques, personal growth plans, marketing and business ideas.  Brought to you  by Smithers-Oasis, this podcast encourages people who are passionate about petals to listen, learn, grow. "And, that's  How We Bloom!"

How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of  Smithers-Oasis North America interviews floral guests who dare to do things differently. We listen, learn, explore new opportunities and that's how we bloom!

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"Partnering with your customer creates a spirit of collaboration," suggests Drew McGukin of Drew McGukin Interiors - based in NYC.  

One of the leading contemporary designers in today’s market, Drew understands the power of connection. Offering client-focused communication techniques, Drew suggests adapting to the client’s vision rather than insisting on your own experience.  Grow your business by being "the guy who gets it right." 

 Drew reminds us that it’s not about winning … it’s about winning the customer. "And, that’s How we Bloom!"

How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of  Smithers-Oasis North America interviews floral guests who dare to do things differently. We listen, learn, explore new opportunities and that's how we bloom!

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While it might be painful, we often grow during challenging times. Personal skills. Business savvy. How can we create successwhile under stress? Commit to Change! 

In this podcast, retail florist Todd Bussey AIFD shares insights for how he 'met challenge with  change' for positive growth in his post-pandemic flower shops. He offers practical and profitable steps as easy as 1-2-3 you can use for growing your business. We ..  listen .. learn .. plant seeds .. grow ideas .. and that's How We Bloom!

How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of  Smithers-Oasis North America interviews floral guests who dare to do things differently. We listen, learn, explore new opportunities and that's how we bloom!