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In this episode of This Property Life, Sarah Blaney welcomes Elina James to discuss the dynamic world of property flipping in one of the most competitive markets in the world; London. Property flipping in high-value areas often feels unattainable, but Elina proves otherwise with her bold and strategic approach.

What You'll Learn:

• How to creatively structure a property deal in a high-value market like London
• The power of networking and relationship-building in finding off-market deals
• Why understanding your target buyer is essential in property design and renovation
• How to deliver high-impact renovations quickly and cost-effectively
• The strategic value of multiple exit options and smart negotiation tactics

Timestamps

[00:00] - Introduction & Guest Welcome

[03:32] - From Finland to London: Elina’s Property Journey

[05:53] - How Networking Unearthed a Hidden Gem

[08:57] - Creative Deal-Making and Securing Below Market Value

[12:12] - Rapid Renovation: A 2.5-Week Turnaround for £21K

[16:04] - High-End Marketing with a Twist

[21:00] - Agent Relationships & Finding the Next Deal

[22:10] - Key Takeaways for Flipping in Competitive Markets

[28:16] - Closing Thoughts

This Episode is Kindly Sponsored by:

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