Dr. Kate Mason unpacks the false dichotomy that suggests women must choose between being liked and being respected, and explains how this mindset leads to self-doubt and diminished confidence. Kate shares practical strategies for overcoming common communication pitfalls women fall into, such as over-apologising and minimising their contributions. This episode is a must-listen for any woman looking to assert herself confidently while still being true to her authentic self.Takeaways:

• Women often prioritise being liked over being respected because they're conditioned to believe they must choose one or the other.
• The idea that likability and authority are mutually exclusive is a misconception that needs to be challenged.
• Striving for connection and presence is a more effective strategy than trying to be confident.
• Presenting as calm is a great way to demonstrate leadership and executive presence
• Over-preparing can undermine confidence and authenticity; practising a lighter touch approach is often more effective.

Connect with Dr Kate Mason
https://www.katemason.co/
Book: Powerfully Likeable out on 9 September 2025



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