After losing her job in the recession, Chrissy Fichtl had a lot of free time on her hands. While searching for a new job, Chrissy was looking for a hobby to keep her entertained in the interim. After a quick search on Google, Chrissy stumbled upon homemade soap. Several hundred dollars, and many ruined pans later, Chrissy had finally perfected her recipe. What initially began as a hobby in her apartment, unexpectedly became Chrissy’s full-time career. Today, she is the proud Founder and CEO of Apotheke, a home fragrance brand that generates over $12 million in revenue annually.

Even though Chrissy’s company makes home fragrance products, she believes that her unique story sets her apart from the rest. Initially known as the lady who sold candles at the Brooklyn Flea, Chrissy has utilized her personal experience as the inspiration for her brand. While Apotheke has grown and changed over the years, the philosophy and mission remain the same—to provide hand-poured fragrances for all of life’s special moments.

Tune into this episode of DearFound Her… to learn more about the importance of building relationships with your customers, establishing meaningful partnerships, and making life convenient so you can leverage your story and transform it into the brand of your dreams.

Quotes:

• “We are in 500 of the best little shops all across America.  I can name every single one of them and I know every single person in all 500 stores.” (27:38-27:57)

• “I think a healthy business today in 2022 is a healthy division of wholesale, direct to consumer, and having a retail shop.” (29:35-29:50)

• “As a company, we’re very connected to what's going on with our customers.” (30:12-30:17)

• “An important part about growing your company is knowing what your brand stands for.” (31:16-31:21)

• “We have some really amazing collaborations happening. It’s amazing and I am smiling thinking about it. I think it’s so great because they have the same type of pillars as us about their employees, where they source their ingredients, transparency, and price point.” (47:58-48:43)

• “If you believe in what you can do, but you know you need a little bit of cash, as long as you know how to pay them back, then I suggest asking for the help.” (50:26-50:39)

Connect with Chrissy Fichtl:

Instagram: https://www.instagram.com/apothekeco/

Website: https://apothekeco.com/

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