End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

What if the very systems meant to support architects are actually holding them back? In this powerful episode, Rion Willard sits down with Patrik Schumacher, Principal of Zaha Hadid Architects, for a bold, no-holds-barred conversation. They dive into what it really takes to run a creative practice that’s profitable, scalable, and still deeply visionary.

You’ll hear how one of the world’s most innovative firms navigates bureaucracy, wins global commissions, and stays ahead—without selling out. Patrik also unpacks why many architecture schools may be steering young talent in the wrong direction. If you’ve ever felt stuck between art and business, this episode could shift everything.

On this episode, discover:

• The silent killer of design innovation (and how to escape it)
• A business model that lets you scale and stay creative
• Why most young architects are being set up to fail—before they even graduate

This isn’t just theory. It’s what’s working now.

To learn more about Patrik, visit his website: www.zaha-hadid.com