We often talk about how HR professionals can help their workforce achieve success and how to drive success in this podcast—but today’s guest is going to talk with us about failure, and how important it can be to an organization’s success.

Courtney Branson is Director of People and Culture at Square Root, an Austin-based technology startup that creates Store Relationship Management software for some of today’s leading automotive and retail enterprises. Courtney brings her creativity to everything she does and her compassion and patience keep the Square Root team grounded and thriving.

Courtney explains why it's important for companies to embrace failure, how to get your leadership team comfortable with the practice, and how it works in execution.