Talent acquisition has quickly moved front burner for many organizations and most realize that they’re going to have to do more to attract—and keep--top candidates than they’ve had to do the past few years. Our guest has some great ideas and practical tips to help us with that--and one key component is the role of about content marketing.

John Hall is co-founder and CEO of Influence & Co., a content marketing agency that helps companies and individuals extract and leverage their expertise to create, publish, and distribute content to their key audiences. He is also the author of the best-selling business book, Top of Mind.

John is also keynoting BLR’s RecruitCon 2018 Conference (live.blr.com/event/recruitcon), being held in Nashville May 10 & 11.