We’re hearing a lot about branding these days, what it is, how to develop it, and how to defend it. It seems that social media and online communications have made it both easier to develop a brand and easier to threaten it. To talk about employment brands and what companies can do to develop and sustain their brand, we’ve asked attorney Kate Bischoff, SHRM-SCP, SPHR, to join us.

Kate will be addressing this critical topic in more depth at the upcoming Advanced Employment Issues Symposium (aeisonline.com) in Las Vegas November 10th. Her talk is titled "HR’s Role in Building, Promoting, and Protecting Reputational Assets". Her session will include the best practices for training & strategies for dealing with adverse employment events.

Kate is an enthusiastic attorney, SHRM-SCP/SPHR-certified human resources professional, and the founder of tHRive Law & Consulting, who advises organizations in a wide range of industries on employment law and employment decisions, from recruitment and workplace culture to terminations … to branding and brand management.

Prior to founding tHRive Law & Consulting, Kate worked as a management-side attorney at Zelle LLP and served as a human resources officer for the United States Department of State at the U.S. Embassy Lusaka, Zambia and for the U.S. Consulate General Jerusalem.

In this podcast, Kate

• gives examples of the kinds of things that can threaten the brand

• explains HR's role in brand protection

• provides steps an organization can take to establish an enviable brand, and

• defines the concept of brand sustainability and outlines how HR can create a sustainability plan

• offers tips for protecting the employment brand (both internally and externally); and more