It’s easy to agree on two things: it’s getting harder and harder to recruit and great employees, and social media are playing a major role. And the question is, how can we leverage our social media profiles and presence and activity to support our recruiting efforts? It’s all about the employment brand.

To help us get some practical advice around branding, Kathy Harris, founder and managing director of Harris Allied, an executive search firm, joins us. Among other topics, she discusses utilizing your employees as "brand evangelists", creating a brand policy and training employees on the brand, and carrying it over to your social media profiles and hiring interviews.