<p>Today I’m joined by content marketing expert Lacy Boggs, to talk all about how to create really engaging content. More importantly, how one figures out what kind of content to promote to his or her audience. The reality is that a calendar with content is going to help you get consistent and better results, which makes this such an important topic to pay attention to for all online marketers!</p>

Today I’m joined by content marketing expert Lacy Boggs, to talk all about how to create really engaging content. More importantly, how one figures out what kind of content to promote to his or her audience. The reality is that a calendar with content is going to help you get consistent and better results, which makes this such an important topic to pay attention to for all online marketers!

HSH 096: Creating an Editorial Calendar with Lacy Boggs

This is Not Your Average Online Marketing Podcast, and it is about CHANGING the way we think about online marketing...Right now, most podcasts are simply about growing the list, to sell the course, to get the money, to move you up the ladder - listeners = dollars, not listeners = people.  This podcast may still grow our business...but here's the difference:Our goal is for every episode to be ACTIONABLE with steps you can take after listening.  There’s no withholding of the “special sauce” that we’ve used to scale our business - just direct info that we’ve used to scale.We want our listeners to be able to ACTUALLY implement and get results from the podcast alone, and if they love it, be ready to become a customer if and when the time is right.Bottom Line: The Not Your Average Marketing Podcast gives freely, knowing that those that receive openly may take the next steps, share the podcast, or simply become raving fans.

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Entrepreneurship

Marketing

This is Not Your Average Online Marketing Podcast, and it is about CHANGING the way we think about online marketing...Right now, most podcasts are simply about growing the list, to sell the course, to get the money, to move you up the ladder - listeners = dollars, not listeners = people. This podcast may still grow our business...but here's the difference:Our goal is for every episode to be ACTIONABLE with steps you can take after listening. There’s no withholding of the “special sauce” that we’ve used to scale our business - just direct info that we’ve used to scale.We want our listeners to be able to ACTUALLY implement and get results from the podcast alone, and if they love it, be ready to become a customer if and when the time is right.Bottom Line: The Not Your Average Marketing Podcast gives freely, knowing that those that receive openly may take the next steps, share the podcast, or simply become raving fans.

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HSH 096: Creating an Editorial Calendar with Lacy Boggs

HSH 096: Creating an Editorial Calendar with Lacy Boggs

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