This week, I’m showing you how it’s 100% possible to successfully market and sell business coaching without your offers being about money, even if you’re a business coach.

This goes for all you coaches in niches with other types of measurable results too because the truth is these specific numbers are not what sells. 

Listen in to discover the reality of what people actually want from the coaching experience, and how to market without promising financial results. 

Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/164

By now, you would have heard me teach hundreds of times that your beliefs create your reality. But one thing my clients keep coming back to me with is, “Sure, but how can I believe?”

So this week, I’m giving you a masterclass on how to actually believe a new belief. 

I’ve got a method that almost feels - dare I say it - lazy, and I’m giving it to you. With my guidance, you’ll be able to stop treating belief work with haste and force, and instead, approach it with light-hearted, playful energy that will have you embodying the new belief before you know it.

Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/163

How often do you feel like you need to jump on the newest social media platforms and marketing techniques?

Whether it’s Instagram Reels, TikTok, or building out an email list, so many people are experiencing FOMO, terrified of being left behind, and their anxiety is spiraling.

In this episode, discover how you might be using the best and newest tools available as a weapon against yourself, and why I don’t think keeping up with the trends equates to a successful business.


Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/162

My colleague Lindsay Dotzlaf and I are bringing you a joint podcast this week all about a concept we’ve coined called method constraint.

If you’re anything like us, you started your practice super passionate about teaching one paradigm or one tool that completely changed your life. But over time, you start feeling antsy for more tools, more methods, more philosophies.

This episode is your invitation to fall back in love with the tools you already know. Lindsay and I are discussing the detriments of feeling like you need more, why this happens, and the truth about what your clients actually want from your coaching.


Find links to everything we mention in this episode as well as Lindsay's work here: https://www.simonegraceseol.com/161

I'm letting you in on a super-secret tool that I teach exclusively inside my Joyful Marketing community this week! It’s called the Garbage Post Challenge. 

Taking on this challenge is going to create amazing ripple effects for your business, and if you do it all the way through, I guarantee it’ll completely change your marketing game forever. 

Listen in to find out how to carry out the Garbage Post Challenge, the criteria you need to follow, and why this one tool is the ultimate accelerator for your marketing mastery.


Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/160

Are your thoughts about your audience costing you in your marketing?

Most coaches are prone to erroneous assumptions about their audience and it gets in the way of the efficacy of their marketing. 

I’m offering the most common thought errors I see playing out in my clients, the ways your assumptions about your audience are working against you, and how to begin creating intentional thoughts that have you showing up invested in your work as a coach. 


Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/159

As coaches, we know that our thoughts create our results, right? But in order to coach our clients effectively on their thoughts, we have to understand the CONTEXT from which these thoughts emerged. Someone whose cultural history involves persecution and multigenerational trauma may not resonate with the coaching that “everything will happen as it’s meant to,” just as someone who has learned explicitly and implicitly that their sexuality is wrong or bad won’t respond to coaching that does not take this history into account.

In this episode, you will learn how approaching your clients with radical curiosity and learning to spot how their thoughts have been shaped by their cultural context will enable you to coach clients with lived experiences that differ from your own. In this special episode, guest coaches Rachel Hart and Dr. Sonia Wright join Kara and I for a conversation about why understanding your clients’ context is so important, and how committing to curiosity and nonjudgment will help you navigate your own blind spots as a coach.

Listen to the full episode on Apple Podcasts or wherever you get your podcasts!

Does the idea of getting a refund request send you into a spiral of worry and anxiety?

I’m always receiving questions about how to best handle a refund conversation and how I facilitate it in a way that serves my people, so this is what we’re diving into in this episode. 

This week, I’m sharing my philosophy on refunds that has served my business really well, my best tips for creating a refund policy that feels abundant and rooted in love, and how to handle any refund request with clarity and confidence. 

Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/158

Many coaches believe that once they become certified, they will be equipped with the tools to coach anyone on anything. It’s a lovely thought, but maybe not so helpful when you’re in your tenth session with a client who just stares at you blankly as you try to explain, for the 50th time, how their thoughts are creating their results and why that’s a great thing. While there are certainly powerful frameworks out there, the coaching principles we learn aren’t one-size-fits-all.

One single tool or framework isn’t going to work for everybody, and that’s ok. In this episode, Kara and I discuss how to bring more openness, nuance, and discernment into your coaching, so you can coach clients of different backgrounds and lived experiences effectively.

Listen to the full episode on Apple Podcasts or wherever you get your podcasts!

If you find yourself buffering all the time, averse to the process of reviewing your progress, or if the notion of finding joy is in itself triggering, this is the episode for you.

For part 2 of our conversation, Sally is sharing some brilliant practices that you can use to calm your nervous system that will help you truly unlock your business’s potential.

We’re diving into how buffering can actually be soothing and healing, how to de-trigger the process of evaluating your goals, and two of her favorite methods for finding safety when thought work isn’t doing the trick.

Find links to everything we mention in this episode as well as links to Sally's work here: https://www.simonegraceseol.com/157