I Am Your Korean Mom

Are your thoughts about your audience costing you in your marketing?

Most coaches are prone to erroneous assumptions about their audience and it gets in the way of the efficacy of their marketing. 

I’m offering the most common thought errors I see playing out in my clients, the ways your assumptions about your audience are working against you, and how to begin creating intentional thoughts that have you showing up invested in your work as a coach. 


Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/159

As coaches, we know that our thoughts create our results, right? But in order to coach our clients effectively on their thoughts, we have to understand the CONTEXT from which these thoughts emerged. Someone whose cultural history involves persecution and multigenerational trauma may not resonate with the coaching that “everything will happen as it’s meant to,” just as someone who has learned explicitly and implicitly that their sexuality is wrong or bad won’t respond to coaching that does not take this history into account.

In this episode, you will learn how approaching your clients with radical curiosity and learning to spot how their thoughts have been shaped by their cultural context will enable you to coach clients with lived experiences that differ from your own. In this special episode, guest coaches Rachel Hart and Dr. Sonia Wright join Kara and I for a conversation about why understanding your clients’ context is so important, and how committing to curiosity and nonjudgment will help you navigate your own blind spots as a coach.

Listen to the full episode on Apple Podcasts or wherever you get your podcasts!

Does the idea of getting a refund request send you into a spiral of worry and anxiety?

I’m always receiving questions about how to best handle a refund conversation and how I facilitate it in a way that serves my people, so this is what we’re diving into in this episode. 

This week, I’m sharing my philosophy on refunds that has served my business really well, my best tips for creating a refund policy that feels abundant and rooted in love, and how to handle any refund request with clarity and confidence. 

Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/158

Many coaches believe that once they become certified, they will be equipped with the tools to coach anyone on anything. It’s a lovely thought, but maybe not so helpful when you’re in your tenth session with a client who just stares at you blankly as you try to explain, for the 50th time, how their thoughts are creating their results and why that’s a great thing. While there are certainly powerful frameworks out there, the coaching principles we learn aren’t one-size-fits-all.

One single tool or framework isn’t going to work for everybody, and that’s ok. In this episode, Kara and I discuss how to bring more openness, nuance, and discernment into your coaching, so you can coach clients of different backgrounds and lived experiences effectively.

Listen to the full episode on Apple Podcasts or wherever you get your podcasts!

If you find yourself buffering all the time, averse to the process of reviewing your progress, or if the notion of finding joy is in itself triggering, this is the episode for you.

For part 2 of our conversation, Sally is sharing some brilliant practices that you can use to calm your nervous system that will help you truly unlock your business’s potential.

We’re diving into how buffering can actually be soothing and healing, how to de-trigger the process of evaluating your goals, and two of her favorite methods for finding safety when thought work isn’t doing the trick.

Find links to everything we mention in this episode as well as links to Sally's work here: https://www.simonegraceseol.com/157

Coaching tools didn’t descend from the heavens. They were developed by humans whose social context impacted the way they saw the world and their clients, including what they even viewed as a “problem” to be solved in the first place. In other words, those coaching modalities that you know and love? Yeah, those were made up. 

Before you abandon all meaning and run off into the woods, tune into this episode to learn why understanding this is exactly what will elevate your coaching. Kara and I will discuss how learning the intellectual history of modern coaching concepts and embracing the subjectivity of coaching modalities will help you deliver powerful coaching to clients with radically different backgrounds and beliefs than you.

Listen to the full episode on Apple Podcasts or wherever you get your podcasts!

Do you understand how the legacies of slavery, colonialism, and genocide have shaped the world we live in? If not, you are missing an incredible opportunity to deepen your coaching and serve your clients and the world.

In this episode, Kara and I teach you how you can avoid whitewashing your coaching by understanding your historical context, the context of your clients, and the context of the coaching industry as a whole. Listen in to learn why broadening your historical literacy is so vital to creating a coaching business that meets the demands of a multicultural world.

Listen to the full episode on Apple Podcasts or wherever you get your podcasts!

If you have a human brain, I’m sure you can recall moments of time where you’ve beaten yourself up for your imperfections and flaws. 

I know I can.

I’m definitely a bucket with many leaks, and I’ve spent years feeling shameful, wishing I could just be the model of perfection. But I didn’t see how my leaks were actually gifts that were nourishing those around me. 

Join me on the podcast this week as I invite you to think about where the leaks in your bucket might be, and how they’re what make you the unique leader and coach you are today. 

Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/155

This week, I’m sharing with you the inaugural episode of a brand new limited series podcast I’m hosting with my dear friend and colleague, Kara Loewentheil.

Outside the White Box is a labor of love that’s been in the works for a while now, and if you’ve been craving a more intellectual approach to talking about coaching and the tools we use, you are going to love this. 

If you have a deep hunger to know more about coaching as a descendant of other intellectual traditions, and you feel the need to be a more well-informed coach, listen in. We’re showing you the fine line between marketing with simplicity and clarity without dumbing it down, and why this is the key to up-leveling your business. 

Find notes to everything we mention in this episode here: https://www.simonegraceseol.com/otwb001

I’m delighted to share an interview I did over on Sam Garcia’s podcast, Business as a Magical Practice. 

Sam and I are talking about the keys to growing a cult following and breaking down exactly how to create the kind of relationships that lead to an audience obsessed with everything you have to share. 

Listen in as I’m sharing my insights on the 4 keys to relationship-building, how to make space for the quality of relationship that you’re looking for with your people, and why so much emotional risk-taking is required of you to do this.

Find links to everything we mention as well as links to Sam's work here: https://www.simonegraceseol.com/154