In this episode, we sit down with Levi Levenfiche, co-founder of Perfect Ted, the UK's fastest growing matcha brand, who went from funding the business with his own paychecks to negotiating million pound deals with Steven Bartlett.

Levi breaks down the reality of building a food and beverage business from a kitchen table, why 99% of startups fail and the odds are even worse in F&B, and how Perfect Ted went from pretending to be a cafe to order matcha samples to becoming the largest matcha brand in the UK by consumption. He explains why they ignored every piece of advice telling them not to launch in Holland & Barrett, how they had four days to get their numbers ready for Dragons' Den, and why knowing your financials inside out is non negotiable if you want to survive the den.

We dive deep into what happened after Dragons' Den aired, why it took nearly a year to sign the deal with Steven Bartlett that was shown in minutes on TV, and how they navigated negotiations when the business was doubling month on month. Levi reveals why Stephen isn't the type of investor who grills every number but focuses on brand and storytelling, how accountability changes everything when you're managing someone else's money, and why compromise is the foundation of any successful partnership.

More from Levi:
LinkedIn: Levi Levenfiche
Perfect Ted: https://www.perfectted.com

Hear more from the Hosts:
Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk
Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/

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