You can probably list loads of reasons why starting a community could be valuable.

And Chris Yates, the founder of Rhodium, is on the podcast to share a BIG reason with his awesome success story.

He talks about his journey of transitioning from owning a digital marketing agency to buying online businesses and eventually founding Rhodium to connect with others in the industry.

He emphasizes the importance of building a community and the benefits it brings:

• Learning from others
• Making deals
• Forming partnerships

Chris also highlights the value of community in providing tactical ROI for businesses - like how engaging with a core group of customers with direct feedback can lead to valuable insights and improvements on everything from pain points to pricing.

He gives lots of examples but the stand out is definitely his own experience.

He was offered to buy a business from a Rhodium member for 5 figures thanks to the inherent trust from shared beliefs. He then grew it with help from the community and sold it to another Rhodium member for a multi-7-figure exit.

Overall, this is a discussion that is both a great success story and guide to the benefits of building and nurturing a community of like-minded people in your niche.

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