Ethan Chandler is the co-founder of Phoenix Fitness + Martial Arts in Virgina.  He's a client, colleague, and friend.  Not to mention, one of the smartest guys in the industry that should probably go into consulting, but he's too buy building his empire and loving the process.

Ethan is one of the few guys who can disagree with my stance on something and actually make me have to prepare my defense appropriately - the dude is just that fucking intelligent and sees the industry from various angles as I do.

We jam a bit on the rise of MMA and boxing style hybrid microgyms and then get deep into a debate on whether frequency-based pricing is better than an unlimited-only option. 

https://www.phoenixfma.com/