Ever worried about someone stealing your phone at the beach? Well, there’s one thing you can do to make your phone 4x safer. It involves using a psychology-inspired principle to change behaviour. On this show, you’ll learn what it is, and why it’s important to marketers. Today, Nancy Harhut and I will cover five more marketing principles. Plus, I’ll share my real-world experiments to reveal which principles work, and which don’t. 

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Consistency experiment: https://bit.ly/3sABZTU

Input bias experiment: https://bit.ly/3sEPFgC

Framing experiment: https://bit.ly/3TMKgA2

Information gap experiment: https://bit.ly/3DiGasA

Authority bias experiment: https://bit.ly/3sF0G1A

Nancy’s book: https://amzn.to/3DZTl23

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Take my marketing course: https://science-of-marketing.teachable.com/