Creating any new business is hard going, but especially when your idea is challenged and you have to find it within yourself to stay committed to your vision.

Lauren Yehezkel, Founder of Lydy knows all about this, she’s raw and real about the experience of building her brand and shares with us in this episode:

• The time (and patience commitment) of bringing a new product to market
• The blow-out costs of product development
• Persisting with your vision, despite what’s against you
• The time it takes to get your messaging strong
• And dealing with internet trolling of your business and the brutal nature of TikTok comment sections

Follow Lydy (and stay kind!) on:

TikTok @reusablelydy

IG @reusablelydy

And check out the Lydy website lydy.com.au to purchase

You can find more show notes and transcripts at unemployedandafraid.com.au/episodes.

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