Idea to Startup

• Quibi
• Tacklebox Virtual Cohort 23 starts June 15th, apply at www.gettacklebox.com

• Startle

• League of Legends
• Riot Games
• Lunya
• Lahgo
• Antifragile: Things That Gain from Disorder

Christoph Bertsch, founder of Vejo among multiple other startups, stops by in what is one of my favorite conversations yet. He talks through what it really takes to start a company, the differences between b2b and b2c, fundraising vs. not, supply chain management, and team building. This is a wonderful, fun conversation that'll brighten your day. Heads up for some curses - they flow pretty freely from Christoph :)

"Chaos isn't a pit, chaos is a ladder." Coronavirus is an inflection point that will change all sorts of behavior and create all sorts of opportunity for startups. This podcast looks at the opportunities that'll be created and how you should approach them within the startup world.

Agatha Kulaga - co-founder of Ovenly, an award-winning retail and wholesale bakery with a global footprint - stops by to talk through the early days. How do you turn your creative outlet into a business? How do you scale high quality? How do you build a distinct brand as a wholesaler? A great conversation with a very smart and talented founder.

What should it look like when you have a startup idea? What do you do first? How do you know if it's a good idea for you? We go through seven archetypes of innovation, then go through a framework to understand if you're uniquely positioned to pursue that idea. We then apply it all to a startup idea Brian has. This is the first of a few episodes testing out an idea Brian has in the food space.

Brian Linton, founder of outdoor apparel and accessory brand United By Blue, stops by to tell the story of how he built a purpose-driven brand that's removed over 2 million pounds of trash from the ocean. He talks through the earliest days - how driving up and down the east coast selling t-shirts gave him the foundation to build an omni-channel brand - and the tradeoffs necessary to build a profitable brand that also has a clear philanthropic North Star.

To build a great company, you need to build a healthy customer acquisition funnel. You need a consistent flow of customers coming in the top, tactics to keep them engaged as you build your brand and story, and urgency to get them to pull the trigger. The way to measure how effective your company can be at this is to measure how selfish you can be with your customers. How often can you contact them before they get pissed? The Selfish Score measures the potential for your company to have a solid growth flywheel. So let’s get into it.

Rob Petrozzo, co-founder of Rally Rd, stops by for an awesome interview that at it's core is about storytelling. Rally Rd is growing incredibly fast, but the early days were tougher to navigate. Rob talks through how building storytelling into the DNA of the product laid the groundwork for future growth, and how early stage founders can do the same. We touch on personas, customer segmentation, fundraising, growth, team building and composition, design, and more. Enjoy!