Idea to Startup

Entrepreneurs favorite questions all begin with “how will I know..”

The real answer is, you never know anything for sure. This podcast is about the process of entrepreneurship - how to set up and run lightweight tests to get a unique perspective no one else does.

Show Notes:

• Tacklebox Self Serve
• How Will I Know (🐐 ) 
• How to choose the right customer (pod)
• Jobs to be Done Theory

It’s easy to do everything but the thing that matters. Today we talk about how to identify the thing that matters and how to combat all of our instincts that tell us to push back against real reflection.

We go through a few examples, including Ro.co, business school, and writing books, focusing on Motion vs. Action.

• Tacklebox Self Serve
• Atomic Habits + Range
• David Foster Wallace - This Is Water

Imposter syndrome kills more startups than not finding a cofounder, competition, or  funding ever could.

Today, we’re talking about whether you’re good enough to compete in the startup world. Can you really turn this into your livelihood? Can you thrive?

What happens if you don’t?  

Show Notes:

• Tacklebox Self Serve

Founders need to be resilient. It’s beaten into our heads over and over. But what resilience is - and how to be resilient - is misunderstood.

Today we’ll talk about all the IOUs you consciously and unconsciously write all day, and how they’re sapping you of your best work. We’ll finish with tactics to combat these IOUs. Go get ‘em.

• Tacklebox Self-Serve Program
• Atlantic City - Bruce (🐐)

Meaningful differentiation is hard to come by. Most startups pay lip service to differentiation and pay the price through higher customer acquisition costs and lower retention rates. A truly differentiated product is necessary for a healthy funnel - acquisition, conversion, retention, referral.

Today we talk through questions that’ll help you differentiate your startup with the help of On, an apparel company that leveraged business model innovation to create a truly differentiated product in a crowded space.

• Tacklebox Self Serve
• Animals Keep Evolving Into Crabs, Which Is Somewhat Disturbing

Not all ideas start with the level of insight needed to build a differentiated company.

Today, we’ll take a run of the mill idea and show you how to build a differentiated product. Specifically, we’ll launch the Tuesday Wine Company, a D2C wine brand that sells half bottles to people with dogs.

• LeadPages Site
• Upwork

You’ve got startup ideas. You want to pursue them. You want to take them seriously. But what, exactly, does that mean?

This episode dives into what it looks like to take your startup idea seriously. How to give it a fair shake and see if it’s worth investing some time into.

We use an example of a Jackfruit company that’s out to make Jackfruit the plant-based alternative for people removing meat from their diet everywhere.

• Leadpages
• Unbounce
• Otter.ai

• Health Ade