When I recently asked my Facebook group, "What is an Avatar?" I was shocked when the majority of responders said, “No idea!” Most people don’t feel confident about who they’re writing to and how to talk to them. Let’s begin by answering the question what is an avatar and then we’ll dive into how to create your own avatar that you can feel confident about.

I understand why there is confusion over the question what is an avatar? The first time I ever heard the word avatar, I associated it with video games or the little picture you can choose to represent yourself online. But that’s not what we’re talking about when we use the term “avatar” as it relates to your audience.

Your avatar is simply your ideal audience member or customer.

If you are a blogger, your avatar is the person you are writing to every time you publish a blog post. If you are a blogger and you also create products, your avatar is the audience member that not only reads your blog, but is also the person you want to reach with your products.

Links:

jennymelrose.com/what-is-an-avatar

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