If I had to build my business on social media from scratch again, I’d do it very differently. Not for views. Not for vanity. For high-quality leads, premium clients, and predictable sales.

This episode breaks down the exact strategy I’d use today:

 • How to choose the right platform based on where your best clients already spend time
• How to create content that positions you as the expert, not an entertainer
• How to turn social media into a revenue system, not a hobby
• What topics to focus on, how to research them, and how to build a weekly content plan
• Why authenticity, polarising stances, and clear beliefs outperform trends and hacks
• The CEO mindset required to delegate low-value tasks and protect your strengths

If you want to grow on social media, attract better clients, build a stronger personal brand, and scale your coaching business without burning out, this is the blueprint.

Search terms this hits naturally: social media growth, business coaching, content strategy, personal brand, lead generation, high-paying clients, entrepreneurship.