Sales leaders often stress the importance of differentiation. But what if I told you that the conventional wisdom on how to stand out in sales conversations actually makes you sound more like everyone else?

When have you ever heard a competitor of yours say to the prospect, "our resources aren't that good?"

Differentiation isn't about having the most offices, the smartest people, or even the best product. True differentiation has to come from within you - how you show up mentally.

In this episode of Breaking Sales, Dan and Kristie dive deep into what it takes to stand out in a crowded marketplace. They'll challenge the conventional wisdom about differentiation and explore why your mindset matters more than any feature or benefit you can tout. How it's often your ability and willingness to ask the questions others are afraid to ask.