Ben Kelly grew up on a cropping and livestock property near Gulargambone in Central New South Wales and went on to complete a Bachelor of Mechanical Engineering at the University of Newcastle. In 2014 his passion for precision agriculture led him to complete a Graduate Certificate in Precision Agriculture from the University of New England. Ben joined John Deere in 2005 and has spent the last 15 years supporting John Deere customers through various field-based roles. In Ben’s current role, he is responsible for identifying market trends in Australia and New Zealand agriculture for future product development opportunities as well as leading John Deere’s go to market strategies for the Small Grains, Cotton and Sugar Cane Production Systems.