Change Signal

Ignore The Cynics, Win The Skeptics: Cassandra Worthy


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Emotions at work, agency in change, and turning bitter into better: these are the deep insights for what it takes to maintain enthusiasm for successful transformation. In my conversation with Cassandra Worthy, she shares how painful corporate acquisitions led to her developing the "Change Enthusiasm" mindset and framework she now champions.

She challenges the consulting doomsayers who claim 70-95% of change initiatives fail. Instead, Cassandra offers a refreshing perspective: change happens for you, not to you.

Her powerful insight? "Our potential as human beings is determined by what happens at the intersection of change and emotion." Signal emotions aren't to be suppressed but embraced as guides.

Leaders must create courageous containers where people feel safe expressing authentic feelings. By building momentum with enthusiasts and skeptics, you'll eventually win over the cynics, too.

This isn't just theory — it's a well-tested approach from someone who's navigated corporate upheaval from the trenches to the executive suite.

Change Signal. Cut through the blather, the BS, and the noise to find the good stuff that works in change management.

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Change SignalBy Michael Bungay Stanier

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