In this episode of the Rocket Chiropractic Podcast, host Jerry Kennedy, former chiropractor and founder of Rocket Chiro, discusses how chiropractors can effectively request patient reviews without feeling desperate or sales-oriented. The goal is to foster a comfortable approach that enhances practice visibility and appeal.

Why Reviews Matter: Jerry emphasizes that online reviews significantly impact local SEO rankings and patient decision-making. Fresh reviews boost your visibility on Google Maps and provide credibility to potential patients. Reviews older than six months begin to lose effectiveness, so continual efforts are essential.

Common Mistakes:

• Relying on hope instead of a systematic approach.

• Viewing review requests as awkward or self-serving.

Jerry recommends shifting the mindset to view reviews as a helpful service to future patients rather than purely self-benefiting.

Creating a Review-Friendly Culture:

• Discuss the importance of reviews from early patient interactions.

• Utilize visible tools: posters, QR codes, signage.

• Regularly share patient testimonials on social media.

Timing is crucial: delaying requests slightly ensures reviews reflect transformative patient experiences rather than superficial impressions.

Practical Tips:

• Immediately capitalize on spontaneous praise by requesting reviews.

• Make review requests patient-centered, emphasizing how their feedback helps others.

• Use direct, short links and QR codes from Google Business Profile.

• Favor text-based requests over email.

• Engage staff to proactively support review requests.

Pitfalls to Avoid:

• Never guilt-trip or beg for reviews.

• Do not offer incentives or discounts, as these violate Google’s policies.

• Avoid emphasizing business needs over patient-centered language.

Handling Negative Reviews: Negative reviews, while rare, can offer valuable insights. Jerry advises responding professionally and thoughtfully to negative feedback, turning it into an opportunity for demonstrating accountability and improvement.

Consistency and Long-term Strategy: Jerry stresses the importance of consistent, ongoing review collection. Accumulating significantly more reviews than competitors can solidify long-term advantages in local SEO and patient trust.

Final Thoughts: Excellence in chiropractic care combined with a positive mindset toward reviews and systematic integration into practice culture will yield sustained success.

For chiropractors seeking additional help with websites, local SEO, or professional development, Jerry invites listeners to explore Rocket Chiro’s Next Step program and other tailored services.

Want Help Growing Your Practice?

Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join