The original BRIC acronym came to life in 2001 to describe the untapped economic potential of Brazil, Russia, India, and China. This informal grouping of nations has since coalesced into a rising economic force, especially since the entry of South Africa in 2010 and Egypt, Ethiopia, Iran, and the United Arab Emirates at the start of this year. Daniel Azevedo—leader of BCG’s global advantage practice in Europe, the Middle East, South America, and Africa —explains how global companies can navigate a world in which economic power is heading south. 

  

Learn More: 

Daniel Azevedo: https://on.bcg.com/3vli2Wc 

Jobs, National Security, and the Future of Trade: https://on.bcg.com/3TLkE9o 

These 9 Forces Are Reshaping the Global Business Landscape: https://on.bcg.com/3VrSwJr 

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