In this episode, our guest packages more than a decade of knowledge and experience into just a handful of immutable laws that can help savvy brands convert more visitors into buyers.

We're joined by Jon MacDonald, founder of The Good, a conversion optimization firm that has helped globally-recognized brands like Nike, Adobe, Xerox, and The Economist exceed their ambitious growth goals.

Show Links

• Opting In To Optimization - use code GOODFRIENDS
• thegood.com
• jonmacdonald.com
• Google Optimize
• Amazon Mechanical Turk
• Wikipedia: Mechanical Turk - Trivia!

Sponsors

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Back up your store with Rewind
• Try Bold Product Upsell, free trial
• Privy: The Fastest Way To Grow Sales With Email & SMS

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