Impact Farming

Tracy Brunet hosts a very special episode of the Impact Farming Show.

The team at Farm Marketer, wish you a very happy holiday and a prosperous New Year.

On this episode of Impact Farming, we sit down with Nikolas Badminton to discuss Innovation in Agriculture.

Nikolas shares his thoughts on signals of change and what this might mean for Farmers.

• Data
• Artificial intelligence
• Automation
• Energy
• What the new world of food looks like
• Increased momentum

How can farmers improve their operations? Listen in to find out.

On this episode of Impact Farming, we sit down with Candace Hill to discuss Leadership and Long Runs and how this is very similar to farming.

Everything we do in life involves leadership. In this episode, Candace shares her three key principles to living your best life:

• You get out what you put in
• Mind over matter
• Just be

These key principles are so relevant to farmers. Farmers are busy individuals with many many tasks and potential stressors on their mind at any given time. Candace walks us through the principles and how they can be applied to the farming lifestyle.

As farmers, we are familiar with roadblocks and obstacles and Candace shares a quote by Gabby Bernstein "Obstacles are detours in the right direction." She feels that this quote is a constant reminder that we need to trust that we are on the right path and there are always opportunities to develop and grow from the various obstacles that we face in life.

Listen in to this important episode.

On this episode of Impact Farming, we sit down with Sheri Griffiths to discuss working with your banker.

For farmers, borrowing money is one of the biggest parts of farming. These days, you do not get far without borrowing money.

Sheri explains what bankers like to see when someone comes to the bank to borrow money. First off, the bank needs to know what your goals are. Secondly, coming prepared with a business plan or a draft can really help kick-start the borrowing process. It doesn't have to be a perfect plan.

Tracy asks Sheri "It is normal for your banker to ask you a lot of questions?" Sheri reassures our listeners that yes, bankers asking a lot of questions is completely normal. You want your banker to ask questions and you should be concerned if they do not. Your banker is on your side and always working to find the best options for you. Bankers ask a lot of questions to better understand your operation. She also shares her thoughts that your relationship with your banker is important and they like to be thought of as part of your business management team.

We also talk about the extremely important topics of cash flow and how borrowing money can help grow your business faster.

Don't miss this great episode with Sheri Griffiths.

On this episode of Impact Farming, we sit down with Julie Gunlock to discuss modern agriculture in the culture of alarmism.

The culture of alarmism is an unending and relentless drumbeat that everything sold in the grocery store, every piece of food out there is going to kill you or harm your family and a lot of it is tied to a lack of understanding of the modern food system. We are seeing more and more fear-based messaging and questionable marketing going on.

Do you feel like your efforts to educate the consumer are falling short? As farmers, we try to produce safe food and we want our end users to know this.

Learn who is influencing this alarmism culture? Social media and Activists – they say scary things and the media wants to report on it. Scary sells headlines.

Julie's advice to all farmers is - Don't give up, get social and engage with people about farming.

On this episode of Impact Farming, we sit down with Adrienne Ivey to discuss ranching, viral videos & TEDx Talks.

This episode spotlights the very vibrant Adrienne Ivey as she discusses how she became a cattle rancher, a viral sensation and her TEDx experience.

Adrienne is a strong agvocate, promoting positive conversations about agriculture.

How can you be an agvocate? It's easier than you think.

On this episode of Impact Farming, we sit down with Elaine Froese to discuss succession planning and the concept of Fair and Equal.

Succession planning is a transition of labor, management, and ownership. Estate planning is your will, power of attorney and your tax planning for when you pass on.

Elaine explains why she believes "Equal" shouldn't be a part of the conversation anymore. More focus needs to be spent on finding fairness. Fair is helping everyone be successful.

Elaine's definition of fair and her three big questions

FAIR F- Financial Transparency A- Attitude towards money I - Intention R- Roles and rebels.

Ask yourself three big questions: What does fairness look like to you? Is it helping everyone be successful? Is it helping the farm be successful?

Multiple children in your farm family? If so, you will not want to miss this episode. This one concept can lift a tremendous burden from your shoulders.

On this episode of Impact Farming, we sit down with Chris Delaney to discuss Estate Planning and his book "The Naked Opus – Growing your family wealth for the long term".

Chris shares his knowledge and experience with estate planning and his "Game Changing" moment in business, why he wrote this book and he shares where the name "Naked Opus" comes from.

We take a deeper look into the meaning of the saying - shirtsleeves to shirtsleeves in 3 generations

• Generation #1 - Creates the wealth
• Generation #2 - Stewards the wealth
• Generation #3 - Spends the wealth

Only 3% of family wealth makes it to the 4th generation. This loss of the entrepreneur spirit over the generations, is forcing future generations back into the field. We need to continue the entrepreneur spirit from generation to generation. The things we do and the way we plan today guarantees that we will destroy our wealth in generations.

The great news is that Farmers have a deeper desire for the legacy to last. It is time to do things differently.

There are 4-5 key things that people do, that they should stop doing right away. Are you doing these things? Listen to find out.

On this episode of Impact Farming, we sit down with George Sinker to discuss succession planning and transition planning. He shares his experiences from working with different families and he explains the key parts included in succession planning. George elaborates on the 3-circle model - Family, Business and Ownership.

Planning is important and sets your future business and family up for success. It shows a level of respect and care for your family and the business you have spent your life building.Don't let fear keep you from planning.

If you are ready to start planning, you don't want to miss this episode.

On this episode of Impact Farming, we sit down with Kelly Daynard to discuss "Communicating with Consumers." She shares that the goal of Farm & Food Care Ontario is to introduce consumers to their food and the farmers that produce it.

If only 2% of the population is involved in farming and 98% are not, there is no wonder why there is such a large disconnect with consumers. Farm & Food Care Ontario is working to bridge this gap.

Learn about Kelly's top 3 favorite initiatives created by Farm & Food Care Ontario.

• The Real Dirt on Farming - Is a magazine that was launched in 2006 and it has sold over 4 million copies with 4 different editions.
• Breakfast on the Farm – They have hosted 10 breakfast events since 2014. The event includes a farm tour and breakfast on the farm.
• Virtual farm tours – Allows consumers the opportunity to virtually visit 25 Canadian farms without getting their boots dirty.

We dive in and discuss public trust. Farmers will be very happy to learn that studies show that they have a high credibility rating with consumers. Consumers trust farmers. It's our modern technology that they do not understand. Tune in to hear what Kelly says are the most misunderstood and asked about topics. She shares that if we learn how to better explain our technology, it will improve the consumer's outlook on the farming industry.

Through their initiatives and events, Kelly has experienced changed outlooks first hand. She shares some amazing stories, like how she helped to change an "anti-agriculture" follower to a proud and understanding consumer.

She shares some Farm & Food Care Ontario resources that are available to farmers and organizations on their website. These resources give farmers and agvocates the information to better help them answer consumer's questions and learn how to explain their story.

Tune in and learn some great tips on communicating with consumers.