Marketing Vanguard

Impact Through Relationships: A Conversation w/ Dara Treseder, Autodesk


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In a dynamic conversation at Brandweek, Dara Treseder, CMO of Autodesk, shared her insights on marketing leadership and the transformative power of creativity.


Her journey as a CMO began at GE Business Innovations and GE Ventures, where she learned valuable lessons from influential leaders like Sue Siegel and Beth Comstock. Treseder later ventured into startups, proving her adaptability and resilience in environments with limited resources. Her experiences at Carbon and Peloton further solidified her commitment to being a business leader, not just a CMO.


Listen to this episode to find out more about Dara's insights on providing valuable lessons for aspiring CMOs, highlighting the significance of impactful decisions, mentorship, and the transformative power of creativity in the world of marketing.


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