In this episode, Fabio Embalo shares that in 2025, SEO strategies will prioritise user experience, leverage AI-driven content and branding synergy, and emphasise mobile-first indexing, as search engines evolve to deeply understand user intent and content relevance.

Discussion points include:

How do we use AI and Machine Learning to analyse search trends?

And what about content strategies - how do we use AI and Machine Learning to refine that?

Can we use it to better understand user intent?

How is search changing through the more prominent use of visual and voice search?

And how is mobile use evolving and how is that impacting SEO?

How do you optimise for user experience?

Is quality always better than quantity?

Where does branding fit into this?