In episode 141 of the podcast, I talked about what is important for you to have to be effective with your inclusive marketing efforts over the long-term. In that episode, I talked about 10 different elements, and in this episode, we’re going to talk more in depth about what is arguably the most important element – leadership declaration.

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Episode 141: How to be more effective with inclusive marketing over the long term

Episode 113: How Lysol drives brand growth with inclusive marketing with CMO Gary Osifchin

When it comes to attracting new customers – and especially customers from underrepresented and underserved communities, it is important to remember that a looming question in their mind is: “Is this product for people like me?”

People like me could be anything — tall people, people who are introverts, people who speak my language, people from my socioeconomic background, people who aren’t tech savvy, people who are left-handed, people who are immigrants, people of a certain religious faith, people with a larger body size, people who are neurodivergent, people who are ex-convicts, people who are single, and the list goes on and on and on.

But as a brand – if you want to convert more of these consumers, it is critical that you answer this question for the people who are considering your product as clearly and as quickly as possible.

With this critical question in mind – in this episode, I’m going to walk you through 5 ways to focus on answering this question in a way that clearly and quickly communicates to the people you want to serve that they do indeed belong with you.

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Tabitha Brown TTLA testimonial

KitKat Iftar bar commercial

Google Pixel 8 'Javier in Frame' commercial

Boots controversial Christmas ad

Over the last week I've been riveted by ongoing developments in the legal feud between actress Blake Lively and actor and director Justin Baldoni, who worked together on the film It Ends With Us.

There so much to unpack with the filings, however, there is one point, that is the focus on this episode, that is very relevant to you from an inclusive marketing standpoint as you work to establish it as just the way marketing is done for your brand.

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Blake Lively lawsuit

Justin Baldoni lawsuit

Episode 117: Power dynamics in brand imagery

A core element of being effective with inclusive marketing and therefore any inclusive marketing strategy — is data.

We’ve got to know not just the rates at which your customers overall achieve success, but we’ve also need to know what that data looks like by subgroup.

In other words - we need to find out if everyone is achieving success at the same rates.

Now I’ve noticed the as I talk to different people and marketers about this, at times the thought of capturing and analyzing data in this manner feels uncomfortable.

So I thought it would be helpful to have a dialogue about this with someone who is steeped in data - particularly by subgroup all day every day.

After this short break - you’ll hear my conversation with Deborah Pickett — who will be bringing her expertise with data in the education system — and we’ll apply it to what you do in marketing’s

This is not Deborah’s first time on the show —- she stopped by way back in episode #19 - The Critical link between equity and customer success. It was a really great episode if I do say so myself, so if you haven’t listened, I’ll drop a link to it in the show notes so you can check it out.

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Episode 19: The critical link between equity and customer success with Deborah Pickett

Agencies are an integral partner and part of the marketing process for many brands. But when it comes to incorporating inclusion into the work brands produce, if the agency isn’t an inclusive marketing or multi-cultural marketing agency, infusing inclusion isn’t something that always happens consistently.

So that’s why I was excited to sit down with my guest today, Kumi Croom, Managing Director at Duncan Channon, a marketing agency, who’s done a really fantastic job of operationalizing inclusive marketing into the way her agency shows up and delivers for clients.

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Duncan Channon

In this episode, I had a conversation with Chris Savage, co-founder and CEO of Wistia, a video marketing company, on their Talking Too Loud podcast, all about inclusive marketing.

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Wistia

On this episode -- I'm bringing you an interview I did with Eman Ismail, on her super cool show Mistakes That Made Me.

In it, I talk about my journey to becoming an inclusive marketing strategist, and the mistakes I made as a business owner (for years) that led me to be in this position today. And of course, we get into a real good chat about inclusive marketing in practice -- which you'll find at the beginning of this episode.

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Mistakes That Made Me podcast

Representation matters. I think people know this, and get it intuitively, but for some, it can be hard to do in practice consistently. In this episode -- I'm bringing to you my chat with Jasmine Star on her podcast --- which is all about how we can do a better job of bringing representation to the forefront of our thinking, as we work to make more people feel seen, supported, and like they belong with our brand.

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As I've worked with clients of various sizes over the years, one of the things that has become clear is that an organizational transformation is required. You can't do the same thing or slightly different things every now and then and expect to attract and retain a more diverse customer base over the long term.

In this episode, I walk you through nine core components of the organizational transformation needed to enable sustained inclusive marketing success—in essence, to help you build an inclusive brand.

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In this episode, I sat down with Asha Shivaji and Jason Klein, co-founders of SeeMeIndex, and AI tool that evaluates how inclusive brands are with their marketing across a number of factors.

We covered a lot during our chat, including trends they've identified in their work as they've evaluated brands across many industries, including the beauty and wellness industries.

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SeeMe Index

The UN Business Case for Inclusive Marketing

More data on how inclusive brands drive sales