When was the last time you saw some copy that made you feel so bad about yourself or your business, that you just felt completely turned off by it and never wanted to purchase from that person, ever? Probably fairly recently - but there is a movement from a lot of business owners towards ethical marketing, which is marketing that makes your client's purchase from you from a positive place, rather than a negative one. Someone who is passionate about this is my guest today - Melissa Esmeralda, a copywriter, marketing strategist, and semi-retired rugby player. She helps coaches, course creators, and online service providers increase their conversions with ethical, science-backed copy that connects with their audience. If you're ready to shake off those bro-marketing tactics that have been picked up over the years, join us today!

In this episode, we'll dive into:

• Why ethical marketing is the way to go for a business that makes you feel good
• Bro-marketing tactics and why people are being turned off by them
• The power of words for introverts and why your copy is so important

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

Check out the full show notes and resources mentioned at thetarareid.com/ep157