In this episode, we're joined by Heather Hoerle, Executive Director & Chief Executive Officer of The Enrollment Management Association. Heather became EMA's executive director in 2011. Working with the leadership team, she sets a clear direction for the staff, inspiring gold-standard service for our constituents and pushing for us to continuously innovate. Externally, in her work with schools and the wider education sector, she aims to advance the profession of enrollment management and empower individual professionals. We're going to talk about Heather's career, her steadfast support of women in leadership, and the ways she's innovating at EMA.