Inside Aesthetics

We then look forwards to 2021 including revealing our special guest for Episode 100 and our plans for starting our YouTube channel. Finally we discuss the first of our new mini-series of podcasts called 'The Beauty of the World' - bonus material in addition to our regular Friday podcasts!

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Merry Xmas and thank you as always for the ongoing support!

Dr Jake & David

Episode 96 hosts Dr Dev Banerjee (Sleep Physician from Erina, Australia)

Dev joins us for his second episode on the podcast where we discuss one of the newest treatments for sleep disorders - CBD or more commonly known as 'medical cannabis'.

We explore the rationale for using CBD, it's pharmacology, how it acts on the body and what sleep problems it's most helpful with. We also confront the stigma that surrounds the use of cannabis in medicine and discuss how it can be used legally in Australia under expert medical supervision.

00:00 Introduction 01:03 Meet Dr Dev Banerjee 03:19 Recap of Previous Sleep Episode and Focus on Medical Cannabis 05:16 Rising Demand for Alternatives to Traditional Sleeping Medications 09:44 Understanding CBD and THC and How They Differ 11:56 Why Anxiety and Hyperarousal Drive Insomnia 14:01 Limits of Benzodiazepines and Sedative Medications 16:30 How Cannabinoid Therapy Works on the Nervous System 26:58 Matching Treatment to the Cause of Insomnia 31:33 Role of Specialists in Assessing Sleep Disorders 37:20 Prevalence of Insomnia and Mental Health Links 41:23 Impact of Stress, Employment and Financial Pressure on Sleep 42:39 COVID Era Anxiety and Ongoing Sleep Disturbance 43:31 Differences Between Sedatives and Cannabinoid Therapy 45:28 Safety Profile and Risk Compared With Other Medications 47:10 Dosing Strategy and Finding the Right Balance 48:05 Patient Feedback and Measuring Treatment Success 50:04 Long Term Use and Managing Expectations 51:43 Driving Safety and Legal Considerations With THC 54:11 Stigma Around Medical Cannabis and Public Perception 57:32 Pathways for Doctors to Prescribe Cannabinoid Therapy 01:01:50 Side Effects, Tolerance and Safety Monitoring 01:04:28 Future Access to CBD and Potential Over the Counter Availability 01:08:53 Role of Research and Regulation in Expanding Use 01:13:06 Final Advice for Patients Considering Treatment 01:15:30 Clinic Contact Information and Closing Remarks

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Episode 96 hosts Dr Dev Banerjee, a leading sleep physician based at Lullaby Sleep in Erina, Australia.

Dr Banerjee joins us for his second episode on the podcast where we discuss one of the newest treatments for sleep disorders - CBD or more commonly known as 'medical cannabis'.

We explore the rationale for using CBD, it's pharmacology, how it acts on the body and what sleep problems it's most helpful with.  We also confront the stigma that surrounds the use of cannabis in medicine and discuss how it can be used legally in Australia under expert medical supervision.

Show your support for IA via Patreon

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Visit our website  Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Contact Dr Jake & David 

More about Dr Jake

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Follow David on Instagram 

Episode 95 hosts Dani Lombard (Public Relations expert from Sydney, Australia)

Dani co-founded 'Soda Communications' and has over 20 years of PR experience both in Australia & internationally. She specialises in beauty and wellness, helping businesses become more recognisable, trusted and successful.

In this episode we explore what exactly PR is, how it differs from advertising and get some insights into the various methods in which a specialised PR company can help an aesthetic business. We also touch on the tricky subject of what to do when there's badly publicity and how to limit the damage that this can have.

00:00 Introduction 01:03 Meet Dani Lombard 03:19 Impact of COVID on Marketing and Business Confidence 05:16 Industries Most Affected by Lockdowns 09:44 Why Beauty and Aesthetics Are Recession Resistant 11:56 The Lipstick Effect and Consumer Spending Trends 14:01 Dani's Career Journey Into PR 16:30 What Public Relations Actually Means 20:10 PR vs Advertising and Paid Marketing 27:33 Growth of Social Media and Changing Media Landscape 31:33 Importance of Storytelling and Content Creation 37:20 Why Authentic Messaging Builds Trust With Patients 41:23 Finding Your Unique Selling Point as a Clinic 42:39 Positioning Yourself as an Expert Over Time 43:31 Building Relationships With Media and Influencers 45:28 Common PR Tactics Including Media Releases and Events 47:10 Hosting Media Days and Treatment Experiences 48:05 Crisis Management and Protecting Your Reputation 50:04 Handling Negative Publicity and Industry Controversy 51:43 Challenges of Tracking Marketing Return on Investment 54:11 Why Consistency Matters More Than Quick Wins 57:32 Small Audience vs Large Follower Numbers 01:01:50 Authentic Social Media Content and Personal Voice 01:04:28 Budgeting for PR and Marketing Support 01:08:53 When to Invest in Professional PR Services 01:12:30 Practical Tips for Clinics Doing Their Own PR 01:15:40 Future of PR in a Digital and Influencer Driven World 01:18:10 Final Advice and Where to Find Soda Communications

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Episode 95 hosts Dani Lombard, a public relations (PR) expert based in Sydney, Australia. Dani co-founded 'Soda Communications' and has over 20 years of PR experience both in Australia & internationally. She specialises in beauty and wellness, helping businesses become more recognisable, trusted and successful. 

In this episode we explore what exactly PR is, how it differs from advertising and get some insights into the various methods in which a specialised PR company can help an aesthetic business. We also touch on the tricky subject of what to do when there's badly publicity and how to limit the damage that this can have.

Show your support for IA via Patreon

Follow IA on Instagram

Visit our website  Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Contact Dr Jake & David 

More about Dr Jake

Follow Dr Jake on Instagram 

Follow David on Instagram 

Episode 94 hosts Terri Vinson (Cosmetic Chemist from Melbourne, Australia)

Based on the mantra of 'clean science', Terri created a range of products that are based on rigorous scientific-evidence, that are only sourced locally, that are animal-cruelty free and of course, that deliver incredible results.

We explore Terri's background, how she founded and grew her business, learn what clean science means and get an insight into just how misleading the marketing of skin care products can be.

00:00 Introduction 01:03 Meet Terri Vinson and Background in Cosmetic Chemistry 03:19 Life and Business in Melbourne During COVID Lockdowns 05:16 Pivoting Production to Hand Sanitiser During the Pandemic 09:44 Challenges With Supply Chains and Manufacturing 11:56 Impact of Lockdowns on Clinics and Retail Demand 14:01 Rise of Skin Issues Including Stress Acne and Maskne 16:30 Terry's Journey From Science to Skincare Formulation 20:10 Starting a Small Clinic and Discovering a Passion for Product Development 27:33 Transition From Clinic Owner to Full Time Manufacturer 31:33 What a Formulating Chemist Actually Does 37:20 From Concept to Product Launch and Testing Requirements 41:23 Regulatory Bodies and Safety Standards in Skincare 42:39 Cost and Timeline to Develop a New Product 43:31 Building the Synergy Skin Brand and Clean Science Philosophy 45:28 Starting a Business With Limited Funding and Growing Slowly 47:10 Lessons From Early Mistakes and Risk Taking 48:05 Importance of Passion Over Profit in Entrepreneurship 50:04 Building a Team and Hiring People With Complementary Skills 51:43 Changes in the Skincare Industry Over the Past 15 Years 54:11 How Marketing and Packaging Influence Consumer Decisions 57:32 Why Skincare Should Support Clinical Treatments 01:01:50 Understanding SPF, UVA and UVB Protection 01:04:28 Physical vs Chemical Sunscreens Explained 01:08:53 Core Skincare Ingredients Including Vitamin A, B and Antioxidants 01:13:06 How to Read Ingredient Labels and Spot Marketing Claims 01:17:20 Differences Between Cosmeceutical and Over the Counter Products 01:20:05 Future Trends Including CBD and Growth Factors in Skincare 01:23:40 Writing the Book Skinformation and Educating Consumers 01:26:30 Where to Find the Book and Final Closing Remarks

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Episode 94 hosts Terri Vinson, a cosmetic chemist who founded the brand Synergie Skin.

Based on the mantra of 'clean science', Terri created a range of products that are based on rigorous scientific-evidence, that are only sourced locally, that are animal-cruelty free and of course, that deliver incredible results.

We explore Terri's background, how she founded and grew her business, learn what clean science means and get an insight into just how misleading the marketing of skin care products can be.

Show your support for IA via Patreon

Follow IA on Instagram

Visit our website  Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Contact Dr Jake & David 

More about Dr Jake

Follow Dr Jake on Instagram 

Follow David on Instagram 

Episode 93 hosts Dr Mobin Master (Specialist Radiologist from Melbourne, Australia)

Mobin is also a cosmetic injector and his unique skill set has allowed him to become a leader in the new field of 'aesthetic radiology'.

Diagnostic imaging tools including ultrasound be used to help guide safer injecting techniques whereas MRI scans are used to map pre-exisiting fillers.

We learn how Mobin got into aesthetic radiology, what the most common uses of aesthetic imaging are and look into it's future.

00:00 Introduction 01:03 Meet Dr Mobin Master and Aesthetic Radiology Overview 03:19 Post Lockdown Demand and Clinic Trends 05:16 Impact of Delayed Medical Care During COVID 09:44 Why Patients Returned With Higher Treatment Demand 11:56 Zoom Effect and Increased Facial Awareness 14:01 Introducing Aesthetic Radiology as a New Specialty 16:30 Radiology Training and Transition Into Aesthetics 20:10 First Case Using MRI to Diagnose Filler Complication 27:33 Using Imaging to Map and Target Filler Precisely 31:33 Evidence That Filler Can Last Many Years 37:20 How MRI Identifies Filler Versus Fluid or Fat 41:23 Growth of Ultrasound Use in Aesthetic Medicine 42:39 Differences Between Radiologists and Sonographers 43:31 Training Requirements and Learning Curve for Ultrasound 45:28 Risks of Overconfidence With Imaging Technology 47:10 When Ultrasound Is Useful in Daily Practice 48:05 High Risk Areas Including Chin and Facial Artery Variations 50:04 Why Some Areas Require Extra Caution During Injection 51:43 Anatomy Variations and Unexpected Vessel Locations 54:11 Limits of Ultrasound for Treatment Planning 57:32 Using Imaging to Check Remaining Filler Before Retreating 01:01:50 Filler Migration and Movement Over Time 01:04:28 Challenges Identifying Integrated or Older Filler 01:08:53 Temple Anatomy Complexity and Safety Concerns 01:13:06 Risk of Vascular Complications and Prevention Strategies 01:17:20 Basics of Ultrasound Technology and Doppler Imaging 01:20:05 How MRI Works and When It Is Indicated 01:23:40 Choosing Between Ultrasound and MRI in Clinical Practice 01:26:30 Managing Chronic Complications Like Tear Trough Swelling 01:29:45 Importance of Patient Counseling Before Dissolving Filler 01:32:50 Updated Approach to Hyaluronidase Dosing and Precision 01:36:10 Myths About Hyaluronidase Damaging Tissue 01:39:25 Why Filler Longevity Varies Between Patients 01:42:10 Future of Imaging in Aesthetic Medicine and Research 01:44:30 Building Collaboration and Training in Aesthetic Radiology 01:46:20 Final Takeaways and Wrap Up

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Episode 93 hosts Dr Mobin Master, a Specialist Radiologist based in Melbourne, Australia. Mobin is also a cosmetic injector and his unique skill set has allowed him to become a leader in the new field of 'aesthetic radiology'.

Diagnostic imaging tools including ultrasound be used to help guide safer injecting techniques whereas MRI scans are used to map pre-exisiting fillers.

We learn how Mobin got into aesthetic radiology, what the most common uses of aesthetic imaging are and look into it's future.

Show your support for IA via Patreon

Follow IA on Instagram

Visit our website  Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Contact Dr Jake & David 

More about Dr Jake

Follow Dr Jake on Instagram 

Follow David on Instagram 

Episode 92 hosts Dr Milad Shadrooh & Dr Zainab Al-Mukhtar (Cosmetic dentists from the UK)

Milad is a pioneer in 'digital smile design' and is known as 'The Singing Dentist' after his parodies of hit songs went viral! In addition to being a highly-skilled dentist, Zainab is also a leading aesthetic injector and trainer.

We discuss teeth whitening, veneers, orthodontics and the concept of smile design. We also explore how the dental consultation aligns with cosmetic injectables

0:00 Introduction 1:03 Meet Dr Milad Shadrooh & Dr Zainab Al-Mukhtar 3:19 Dentistry Meets Facial Aesthetics 5:16 Why Dentists Move Into Aesthetics 9:44 Delegation and Team Building 11:56 The Singing Dentist Story 14:01 Social Media and Patient Education 16:30 Preventive Dentistry Awareness 27:33 Continuous Training and Skill Development 37:20 Confidence and Professional Growth 42:39 Safety and Training Standards 45:28 Defining Cosmetic Dentistry 48:05 Understanding Patient Motivation 51:43 Personalized Treatment Planning 57:32 Psychology of Smile Satisfaction 1:04:28 Home vs In Clinic Whitening 1:08:53 Managing Sensitivity Risks 1:13:06 Risks of Unregulated Whitening 1:17:20 Charcoal Toothpaste and Enamel Damage 1:20:05 Genetic and Lifestyle Limits to Whitening 1:23:40 Antibiotics and Tooth Discoloration 1:26:30 When Whitening Is Not Enough 1:29:45 Modern Veneer Options 1:32:50 Composite vs Porcelain Veneers 1:36:10 Minimally Invasive Dentistry 1:39:25 Whitening Before Veneers 1:42:10 Creating Natural Looking Results 1:44:30 Digital Smile Design Basics 1:48:40 Previewing the Final Smile 1:53:30 Patient Approval Before Treatment 1:55:45 Longevity of Dental Work 2:00:30 Factors Affecting Lifespan 2:03:05 Role of Hygiene and Habits 2:05:40 Invisalign in General Practice 2:10:55 When to Refer to Specialists 2:13:30 Technology Expanding Dental Care 2:18:00 Setting Realistic Expectations 2:20:15 Wrap Up and Key Takeaways

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