Episode 63 hosts Dr Sarah Tonks (Cosmetic Physician from London, UK)

Sarah hosts her own hugely popular YouTube channel (under her own name) where she and her team showcase injectable and cosmetic treatments each week.

We have a good old fashioned chat about all things cosmetic, including medicine might improve cosmetic medicine, her approach to consultations and of course, her YouTube channel.

0:00 Introduction 1:03 Meet Dr Sarah Tonks 3:19 Life During Lockdown and Studying Integrative Medicine 5:16 Writing a Book on the Economics of Beauty 9:44 Patient Expectations Versus Clinical Reality 11:56 Starting a YouTube Channel to Educate Patients 14:01 Training Background in Dentistry and Aesthetics 16:30 Personal Experience With Cosmetic Procedures 18:16 Motivation for Opening The Lovely Clinic 23:53 Creating a Holistic Consultation Experience 27:02 Role of Treatment Coordinators in Patient Education 30:22 Charging for Consultations and Patient Commitment 33:44 Importance of Skincare Knowledge in Aesthetic Practice 37:39 Building Comprehensive Treatment Plans 41:39 Challenges With Patient Interest in Skincare 45:36 Integrative Medicine and Hormone Health 48:05 Impact of Hormones on Appearance and Aging 51:43 Personal Experience With Thyroid and Hormone Therapy 57:32 Lifestyle Medicine and Performance Optimization 1:01:04 Biohacking Trends and Recovery Strategies 1:03:30 Cost Versus Value of Preventative Health Testing 1:07:48 Fluid Retention and Facial Aesthetics 1:12:19 Filler Effects and Managing Edema 1:16:00 MRI Imaging and Filler Migration Insights 1:19:56 Patient Expectations and Perceived Treatment Results 1:22:22 Balancing Patient Requests With Professional Judgment 1:25:07 Developing Personal Style as an Injector 1:27:43 Navigating Requests for Extreme Aesthetic Outcomes 1:30:37 Building a Professional Reputation and Treatment Philosophy 1:33:59 Growth and Impact of the YouTube Channel 1:36:53 Managing Online Criticism and Public Visibility 1:39:25 Using Video Content to Build Patient Trust 1:42:10 Logistics and Workflow of Filming Treatment Videos 1:44:30 Patient Recruitment for Educational Cases 1:48:40 Communicating Realistic Treatment Outcomes 1:53:30 Skin Tightening Devices and Technology Overview 1:55:45 Ultrasound and Radiofrequency Treatment Selection 2:00:30 Fat Reduction Versus Skin Tightening Indications 2:03:05 Body Contouring and CoolSculpting Services 2:05:40 Injectable Skin Boosters and Treatment Trends 2:10:55 Expanding Indications for Skin Quality Treatments 2:13:30 Future of Integrative and Regenerative Aesthetics 2:18:00 Advances in Injectable Technology and Treatment Options 2:20:15 Final Thoughts and Where to Find Dr Sarah Tonks

ALL IA LINKS & CONTACT INFORMATION

Episode 63 hosts Dr Sarah Tonks, a cosmetic physician who also dual-trained as a dentist from London, UK.

Dr Tonks hosts her own hugely popular YouTube channel (under her own name) where she and her team showcase injectable and cosmetic treatments each week.

We have a good old fashioned chat about all things cosmetic, including medicine might improve cosmetic medicine, her approach to consultations and of course, her YouTube channel.

Show your support for IA via Patreon

Follow IA on Instagram

Visit our website  Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Contact Dr Jake & David 

More about Dr Jake

Follow Dr Jake on Instagram 

Follow David on Instagram 

Episode 62 hosts Steve Sutcliffe (Energist Product Specialist from Manchester, UK)

Plasma is also known as the 4th state of matter - when a gas is ionised, it takes on new properties which when focussed and controlled can be utilised in the aesthetic, dermatology and surgical fields.

We learn about the various uses plasma in the cosmetic space.

0:00 Introduction 1:03 Meet Steve Sutcliffe 3:19 Background in Engineering and Medical Devices 5:16 Transition Into the Aesthetic Industry 9:44 Overview of the Australian Aesthetic Market 11:56 Experience at the Cosmeticon Conference 14:01 Introduction to Costech and Device Distribution 16:30 Understanding Plasma Technology Basics 18:16 What Is Plasma and How It Works 23:53 Nitrogen Plasma Versus Other Energy Devices 27:02 Clinical Applications in Dermatology and Aesthetics 30:22 Treating Acne and Skin Conditions 33:44 Non Surgical Blepharoplasty and Skin Rejuvenation 37:39 Collagen Stimulation and Skin Thickening Effects 41:39 Comparing Plasma With RF and HIFU Technologies

ALL IA LINKS & CONTACT INFORMATION

Episode 62 hosts Steve Sutcliffe, a global expert in plasma technology & a product specialist for Energist based in the UK.

Plasma is also known as the 4th state of matter - when a gas is ionised, it takes on new properties which when focussed and controlled can be utilised in the aesthetic, dermatology and surgical fields.

We learn about the various uses plasma in the cosmetic space.

Show your support for IA via Patreon

Follow IA on Instagram

Visit our website  Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Contact Dr Jake & David 

More about Dr Jake

Follow Dr Jake on Instagram 

Follow David on Instagram 

Episode 61 hosts Dr Steven Liew (Plastic Surgeon from Sydney, Australia)

Steven is a world-renowned facial aesthetics key opinon leader & the brains behind the inaugural Aesthetic 2019 conference held last year in Australia.

We go on a deep dive into the future of injectables, discussing the newest toxins and fillers on the horizon. We discuss the science of the products, the background to their development and look in the crystal ball of what treatments might look like in the next few years.

ALL IA LINKS & CONTACT INFORMATION

Episode 61 hosts Dr Steven Liew, a Plastic Surgeon from Sydney, Australia.

Steven is a world-renowned facial aesthetics key opinon leader & the brains behind the inaugural Aesthetic 2019 conference held last year in Australia.

We go on a deep dive into the future of injectables, discussing the newest toxins and fillers on the horizon. We discuss the science of the products, the background to their development and look in the crystal ball of what treatments might look like in the next few years.

Show your support for IA via Patreon

Follow IA on Instagram

Visit our website  Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Contact Dr Jake & David 

More about Dr Jake

Follow Dr Jake on Instagram 

Follow David on Instagram 

Episode 60 hosts Cassandra Smith (Dermal Clinician from Canberra, Australia)

Cassandra gives us a unique insight into how we can look after our skin at home during the lock down period, without professional care and utilising the natural properties of foods from your kitchen.

0:00 Introduction 1:03 Meet Cassandra Smith 3:19 Clinic Closures and Life During Lockdown 5:16 Finding Positives and Personal Reflection 9:44 Changes in Daily Routine and Self Care 11:56 Community Mood and Social Adjustments 14:01 Predicting Demand After Lockdown 16:30 Shift Toward Self Care and Patient Experience 18:16 Importance of Human Connection in Clinics 23:53 How Client Expectations May Change 27:02 Adapting Business Models After COVID 30:22 Supporting Clients While Clinics Are Closed 33:44 What Clients Can Do for Skin at Home 37:39 Managing Stress and Skin Health 41:39 Role of Online Consultations in Lockdown 45:36 Simple Home Skincare Using Pantry Ingredients 48:05 Honey and Yogurt Masks Explained 51:43 Natural Ingredients for Sensitive Skin 57:32 Foods That Support Skin Health 1:01:04 Hydration and Water Intake Tips 1:03:30 Managing Acne Treatments at Home 1:07:48 Gentle Exfoliation Without Damaging Skin 1:12:19 Body Scrubs and Circulation Benefits 1:16:00 Essential Oils and Natural Skin Support 1:19:56 Importance of Diet for Skin Health 1:22:22 Shower Temperature and Broken Capillaries 1:25:07 Hair Removal Tips During Lockdown 1:27:43 Risks of At Home IPL Devices 1:30:37 Returning to Laser Treatments After a Break 1:33:59 Preventing Ingrown Hairs With Shaving 1:36:53 Safe Shaving and Skin Care Tips 1:39:25 Self Care Routines and Daily Structure 1:42:10 Managing Stress and Mental Wellbeing 1:44:30 Simple Lifestyle Habits for Skin Health 1:48:40 Importance of Rest and Routine 1:53:30 Positive Mindset During Uncertainty 1:55:45 Returning to Clinics and Industry Recovery 2:00:30 Contact Details and Final Advice

ALL IA LINKS & CONTACT INFORMATION

Episode 60 hosts Cassandra Smith, a returning guest who owns three laser, skin and injectable clinics in Canberra, Australia's capital city.

Cassandra gives us a unique insight into how we can look after our skin at home during the lock down period, without professional care and utilising the natural properties of foods from your kitchen

Show your support for IA via Patreon

Follow IA on Instagram

Visit our website  Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Contact Dr Jake & David 

More about Dr Jake

Follow Dr Jake on Instagram 

Follow David on Instagram 

Episode 59 hosts Babak Moini (Co-founder of Laser Clinics Australia)

Babak has a unique perspective into the cosmetic industry of Australia and gives his take on the effect of the coronavirus pandemic on business.

We discuss the immediate fall out of the closure of clinics, strategies to improve cash flow and how cosmetic clinics may have to change their strategies. We also discuss the worse case scenario of liquidation and what this means.

0:00 Introduction 1:03 Meet Babak Moini 3:19 COVID Impact on Business and Economy 5:16 Industry Uncertainty and Consumer Behavior 9:44 Market Conditions Before COVID 11:56 Oversupply of Clinics and Competition 14:01 Falling Prices and Rising Costs 16:30 Financial Pressure on Clinic Owners 18:16 Predicting Business Closures After Lockdown 23:53 Negotiating Rent With Landlords 27:02 Cash Flow and Survival Strategy 30:22 Commercial Compromise and Lease Negotiations 33:44 Economic Uncertainty and Market Recovery 37:39 Short Term Demand Surge After Reopening 41:39 Reverse J Curve Demand Prediction 45:36 Pricing Strategy to Capture Market Share 48:05 Increasing Productivity and Efficiency 51:43 Staffing Adjustments After COVID 57:32 Employee Motivation and Workforce Changes 1:01:04 Government Support Programs Explained 1:03:30 JobKeeper and JobSeeker Overview 1:07:48 Cutting Costs to Stay Profitable 1:12:19 Avoiding Emotional Financial Decisions 1:16:00 Risks of Funding Business Personally 1:19:56 Understanding Business Liquidation 1:22:22 Difference Between Bankruptcy and Liquidation 1:25:07 Administration Versus Liquidation Explained 1:27:43 Resetting Business After Financial Failure 1:30:37 Selling Assets and Paying Creditors 1:33:59 Protecting Personal Finances 1:36:53 Customer Acquisition After Crisis 1:39:25 Lower Prices and Customer Service Strategy 1:42:10 Impact of Unemployment on Demand 1:44:30 Underemployment and Spending Power 1:48:40 Financial Strength Versus Service Quality 1:53:30 Emotional Decision Making in Business 1:55:45 Opportunities to Acquire Competitors 2:00:30 Industry Consolidation and Growth Potential 2:03:05 Final Advice for Business Survival

ALL IA LINKS & CONTACT INFORMATION

Episode 59 hosts Babak Moini, a returning guest who previously discussed his co-founding of Laser Clinics Australia (LCA).

Babak has a unique perspective into the cosmetic industry of Australia and gives his take on the effect of the coronavirus pandemic on business.

We discuss the immediate fall out of the closure of clinics, strategies to improve cash flow and how cosmetic clinics may have to change their strategies. We also discuss the worse case scenario of liquidation and what this means.

Show your support for IA via Patreon

Follow IA on Instagram

Visit our website  Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Contact Dr Jake & David 

More about Dr Jake

Follow Dr Jake on Instagram 

Follow David on Instagram