Inside Aesthetics

Episode 62 hosts Steve Sutcliffe, a global expert in plasma technology & a product specialist for Energist based in the UK.

Plasma is also known as the 4th state of matter - when a gas is ionised, it takes on new properties which when focussed and controlled can be utilised in the aesthetic, dermatology and surgical fields.

We learn about the various uses plasma in the cosmetic space.

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Episode 61 hosts Dr Steven Liew (Plastic Surgeon from Sydney, Australia)

Steven is a world-renowned facial aesthetics key opinon leader & the brains behind the inaugural Aesthetic 2019 conference held last year in Australia.

We go on a deep dive into the future of injectables, discussing the newest toxins and fillers on the horizon. We discuss the science of the products, the background to their development and look in the crystal ball of what treatments might look like in the next few years.

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Episode 61 hosts Dr Steven Liew, a Plastic Surgeon from Sydney, Australia.

Steven is a world-renowned facial aesthetics key opinon leader & the brains behind the inaugural Aesthetic 2019 conference held last year in Australia.

We go on a deep dive into the future of injectables, discussing the newest toxins and fillers on the horizon. We discuss the science of the products, the background to their development and look in the crystal ball of what treatments might look like in the next few years.

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Episode 60 hosts Cassandra Smith (Dermal Clinician from Canberra, Australia)

Cassandra gives us a unique insight into how we can look after our skin at home during the lock down period, without professional care and utilising the natural properties of foods from your kitchen.

0:00 Introduction 1:03 Meet Cassandra Smith 3:19 Clinic Closures and Life During Lockdown 5:16 Finding Positives and Personal Reflection 9:44 Changes in Daily Routine and Self Care 11:56 Community Mood and Social Adjustments 14:01 Predicting Demand After Lockdown 16:30 Shift Toward Self Care and Patient Experience 18:16 Importance of Human Connection in Clinics 23:53 How Client Expectations May Change 27:02 Adapting Business Models After COVID 30:22 Supporting Clients While Clinics Are Closed 33:44 What Clients Can Do for Skin at Home 37:39 Managing Stress and Skin Health 41:39 Role of Online Consultations in Lockdown 45:36 Simple Home Skincare Using Pantry Ingredients 48:05 Honey and Yogurt Masks Explained 51:43 Natural Ingredients for Sensitive Skin 57:32 Foods That Support Skin Health 1:01:04 Hydration and Water Intake Tips 1:03:30 Managing Acne Treatments at Home 1:07:48 Gentle Exfoliation Without Damaging Skin 1:12:19 Body Scrubs and Circulation Benefits 1:16:00 Essential Oils and Natural Skin Support 1:19:56 Importance of Diet for Skin Health 1:22:22 Shower Temperature and Broken Capillaries 1:25:07 Hair Removal Tips During Lockdown 1:27:43 Risks of At Home IPL Devices 1:30:37 Returning to Laser Treatments After a Break 1:33:59 Preventing Ingrown Hairs With Shaving 1:36:53 Safe Shaving and Skin Care Tips 1:39:25 Self Care Routines and Daily Structure 1:42:10 Managing Stress and Mental Wellbeing 1:44:30 Simple Lifestyle Habits for Skin Health 1:48:40 Importance of Rest and Routine 1:53:30 Positive Mindset During Uncertainty 1:55:45 Returning to Clinics and Industry Recovery 2:00:30 Contact Details and Final Advice

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Episode 60 hosts Cassandra Smith, a returning guest who owns three laser, skin and injectable clinics in Canberra, Australia's capital city.

Cassandra gives us a unique insight into how we can look after our skin at home during the lock down period, without professional care and utilising the natural properties of foods from your kitchen

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Episode 59 hosts Babak Moini (Co-founder of Laser Clinics Australia)

Babak has a unique perspective into the cosmetic industry of Australia and gives his take on the effect of the coronavirus pandemic on business.

We discuss the immediate fall out of the closure of clinics, strategies to improve cash flow and how cosmetic clinics may have to change their strategies. We also discuss the worse case scenario of liquidation and what this means.

0:00 Introduction 1:03 Meet Babak Moini 3:19 COVID Impact on Business and Economy 5:16 Industry Uncertainty and Consumer Behavior 9:44 Market Conditions Before COVID 11:56 Oversupply of Clinics and Competition 14:01 Falling Prices and Rising Costs 16:30 Financial Pressure on Clinic Owners 18:16 Predicting Business Closures After Lockdown 23:53 Negotiating Rent With Landlords 27:02 Cash Flow and Survival Strategy 30:22 Commercial Compromise and Lease Negotiations 33:44 Economic Uncertainty and Market Recovery 37:39 Short Term Demand Surge After Reopening 41:39 Reverse J Curve Demand Prediction 45:36 Pricing Strategy to Capture Market Share 48:05 Increasing Productivity and Efficiency 51:43 Staffing Adjustments After COVID 57:32 Employee Motivation and Workforce Changes 1:01:04 Government Support Programs Explained 1:03:30 JobKeeper and JobSeeker Overview 1:07:48 Cutting Costs to Stay Profitable 1:12:19 Avoiding Emotional Financial Decisions 1:16:00 Risks of Funding Business Personally 1:19:56 Understanding Business Liquidation 1:22:22 Difference Between Bankruptcy and Liquidation 1:25:07 Administration Versus Liquidation Explained 1:27:43 Resetting Business After Financial Failure 1:30:37 Selling Assets and Paying Creditors 1:33:59 Protecting Personal Finances 1:36:53 Customer Acquisition After Crisis 1:39:25 Lower Prices and Customer Service Strategy 1:42:10 Impact of Unemployment on Demand 1:44:30 Underemployment and Spending Power 1:48:40 Financial Strength Versus Service Quality 1:53:30 Emotional Decision Making in Business 1:55:45 Opportunities to Acquire Competitors 2:00:30 Industry Consolidation and Growth Potential 2:03:05 Final Advice for Business Survival

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Episode 59 hosts Babak Moini, a returning guest who previously discussed his co-founding of Laser Clinics Australia (LCA).

Babak has a unique perspective into the cosmetic industry of Australia and gives his take on the effect of the coronavirus pandemic on business.

We discuss the immediate fall out of the closure of clinics, strategies to improve cash flow and how cosmetic clinics may have to change their strategies. We also discuss the worse case scenario of liquidation and what this means.

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Episode 58 hosts Dr Gordon Ku (Cosmetic Physician from Melbourne, Australia)

Ku is a leading expert and international trainer in the art of threads and thread lifting.

In our second episode with Ku we'll go into the thread procedure itself, the downtime, the potential issues and some of the more niche areas where threads can be used.

0:00 Introduction 1:03 Meet Dr Gordon Ku 3:19 Thread Lift Consultation Process 5:16 Assessing Skin Quality and Suitability 9:44 When to Refer for Surgical Facelift 11:56 Combining Threads With Other Treatments 14:01 Preparing Patients Before Treatment 16:30 Blood Thinners and Supplement Risks 18:16 Anesthesia and Pain Management 23:53 Importance of Injection Depth and Anatomy 27:02 Risks of Incorrect Thread Placement 30:22 Filler Versus Thread Lift Effects 33:44 Treatment Planning and Vector Mapping 37:39 Procedure Duration and Technique 41:39 Determining Number of Threads Needed 45:36 Managing Heavier or Fuller Faces 48:05 Post Procedure Adjustment and Results 51:43 Healing Process and Collagen Formation 57:32 Immediate Aftercare and Swelling 1:01:04 Downtime and Social Recovery Timeline 1:03:30 Activity Restrictions After Threads 1:07:48 Risk of Thread Movement or Failure 1:12:19 Common Side Effects and Bruising 1:16:00 Infection Risk and Management 1:19:56 Thread Removal and Complication Handling 1:22:22 Treating Mid and Lower Face Sagging 1:25:07 Thread Lifts for Neck Skin 1:27:43 Collagen Threads for Skin Tightening 1:30:37 Eyebrow Thread Lift Considerations 1:33:59 Threads for Nose Contouring 1:36:53 Comparing Threads With Fillers for Lift 1:39:25 Practice Focus on Thread Treatments 1:42:10 Combining Threads With Liposuction 1:44:30 Body Threads and Skin Tightening 1:48:40 Treating Loose Skin After Weight Loss 1:53:30 Future Uses for Body Threads 1:55:45 Patient Demand and Treatment Trends 2:00:30 Consultation Offer and Contact Details

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Episode 58 hosts Dr Gordon Ku again, a Cosmetic Physician from Melbourne, Australia.

Dr Ku is a leading expert and international trainer in the art of threads and thread lifting.

In our second episode with Dr Ku, we'll go into the thread procedure itself, the downtime, the potential issues and some of the more niche areas where threads can be used.

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Episode 57 hosts Renee Lapino (Medical Facialist from London, UK)

Recorded back when Cosmedicon was hosted in Sydney, Renee an American-born expert in skin amongst the traditional medical and beauty clinics.

Her treatments vary from holistic facials, to laser resurfacing and needling. Her consultations incorporate the living environment of her patients, nutrition, supplementation & home skincare. As a result, she earned her the moniker 'The London Skin Guru'.

0:00 Introduction 1:03 Cosmedicon Event Recap 3:19 Guest Introduction Renee Lapino 5:16 Holistic Skin Consultation Approach 9:44 Lifestyle Factors in Skin Health 11:56 Combining Eastern and Western Treatments 14:01 First Impressions of Australia 16:30 Conference Experience and Networking 18:16 Radiofrequency Device Technology Explained 23:53 Collagen Stimulation and Fat Reduction 27:02 Treating Cellulite and Body Contouring 30:22 Career Background and Early Training 33:44 Transition Into Aesthetics Industry 37:39 Building Skills and Industry Connections 41:39 Moving to London and Market Opportunities 45:36 Launching an Independent Clinic 48:05 Patient Care Versus Sales Pressure 51:43 Building Patient Loyalty and Trust 57:32 Defining the Role of a Medical Aesthetician 1:01:04 Combination Treatments and Skin Preparation 1:03:30 Collaboration With Injectors 1:07:48 Misconceptions About Injectables 1:12:19 Trends in the US Aesthetic Industry 1:16:00 Skincare Technology and Patient Retention 1:19:56 Common Skin Concerns in Clinic 1:22:22 Treating Melasma and Pigmentation 1:25:07 Acne and Premature Aging Cases 1:27:43 Importance of Proper Skincare Diagnosis 1:30:37 Building a Clinic Environment and Experience 1:33:59 Expanding to a Second Clinic Location 1:36:53 Devices Used in Clinical Practice 1:39:25 Introducing New Treatment Technologies 1:42:10 Clinic Location and Patient Demographics 1:44:30 Top Five Skin Care Tips for Patients 1:48:40 Importance of Cleansing and SPF 1:53:30 Exfoliation and Skin Barrier Protection 1:55:45 Final Advice and Contact Information 2:00:30 Sponsor Message and Episode Outro

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