Ecommerce Playbook: Numbers, Struggles & Growth

Inside CTC’s New Strategic Partnership: What's Next?


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Discover the next chapter in Common Thread Collective’s story as Taylor Holiday takes you behind the scenes of our 12-year journey from a tiny IKEA furnished office and our first Facebook ad experiments with QALO, to the seismic shifts of COVID and our reinvention as a “profit agency.” 

In this special episode of the podcast, you’ll hear:

  • How CTC evolved from a passion project into a mission-driven agency focused on connecting marketing efforts to real financial outcomes

  • The cultural transformation that refocused us on customer experience and shareholder value

  • The story behind our strategic growth partnership with Acacia—and what it means for our technology roadmap and your bottom line

Show Notes:

  • Explore the PROPHIT System: prophitsystem.com

  • Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc.!

  • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm

  • Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. 

  • The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback.

  • Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.
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