By Courtney Elmer | PodLaunch
What separates today's top podcasts from the ones that go unnoticed? Spoiler alert: It’s not high-quality audio, great content, or "staying consistent." (If that were enough, then every host with a
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The podcast currently has 293 episodes available.
If you’ve been obsessing over your podcast download numbers (or lack thereof?) this episode is for you. I’m back with Tom Rossi, co-founder of Buzzsprout, and we’re diving deep into how we should really be measuring podcast success. Spoiler: it’s not just about downloads.
Tom shares why the industry’s hyper-focus on numbers can steal the joy of podcasting and the mental shift that will completely change how you measure your podcast’s success. He also drops some key stats (ever wonder how many downloads it *actually* takes to be in the top 10% of podcasts?) and reveals the one key question to ask yourself to see the true impact your podcast is making, no matter how many downloads you’re currently getting.
If you’ve ever felt like quitting because your numbers aren’t where you want them to be, hit play and let’s dive in.
0:04 - Why Video Isn’t the Lead Actor in Podcasting
3:09 - Why Downloads Don't Tell the Whole Story
5:59 - The Most Powerful Way to Stay Motivated in Podcasting
6:47 - The Real Stats Behind Today's Top-Performing Podcasts
13:41 - The One Question to Ask Before You Quit Podcasting
Episode Links:
→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
With all the buzz around video podcasting, is audio being left behind? In this episode, I sit down with Tom Rossi, co-founder of Buzzsprout, who pulls back the curtain on why audio-only podcasting still has unique strengths that video can’t match. From deeper listener connections to just saying no to the high pressure of video production, Tom shares why focusing on what works best for *you* is ultimately your smartest move.
So if you’ve been wondering whether you're missing out by not going all-in on video or if you want to keep podcasting without adding more to your plate, this episode is for you. Hit play and let's dive in.
0:02 – Why Video Could Be a Threat to Podcasting
3:15 – How to Decide if Adding Video Fits Your Podcasting Goals
4:08 – What Audio Podcasts Have that Video Can't Compete With
7:55 – How to Leverage Video Without Losing Focus on Your Audio Podcast
12:05 – When Audio-Only Might Be the Smarter Choice for Your Podcast
Episode Links:
→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
Thinking about adding YouTube to your podcasting strategy? Hold up — before you dive in, let’s make sure you’re doing it right so you don’t waste your time.
In this episode, I’m back with YouTube strategist Erika Vieira to unpack why simply uploading your podcast videos won’t cut it, how to grab your audience’s attention from the start, and what kind of podcast content YouTube viewers *actually* want to see. If you’re tired of minimal engagement or ready to get serious about video and turn YouTube into a growth tool for your podcast, hit play and let's dive in.
0:02 – The Biggest Mistake Podcasters Make with YouTube
1:33 – Why Your Backlog of Podcast Videos Might Not Be as Useful as You Think
6:46 – Should You Upload Your Podcast Videos or Create Original YouTube Content?
11:07 – The Key Differences Between Podcast and YouTube Content
15:37 – How YouTube Insights Can Elevate Your Podcast Strategy
Episode Links:
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
Ever wonder if YouTube could be the missing piece to getting your podcast in front of more people? With its massive user base and undeniable searchability, it sounds tempting — but is it really worth the extra effort?
In this episode, I’m joined by Erika Vieira, who’s coached thousands of business owners and podcasters to build profitable YouTube channels. Together, we dig into the upsides of this search engine powerhouse (hello, 2.9 billion users) and the downsides that come with it, because spoiler: it’s not as simple as connecting your RSS feed or uploading the lightly edited video from your latest interview and hoping for the best.
If you’re ready to find out whether YouTube is worth the effort for your podcast, hit play and let’s dive in.
0:02 - Why YouTube Has Gained Increasing Popularity for Podcasters
1:28 - How YouTube Can Increase Discoverability for Your Podcast
4:52 - The Challenges of Transitioning From Audio to Video
8:19 - The Downsides of Video Podcasting No One Talks About
12:14 - The Single Most Important Factor You Need to See Results From YouTube
Episode Links:
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
Is releasing one episode a week enough for your podcast? Should you be doing more? Or what if once-weekly episodes feel like A LOT to keep up with? In this episode, we’re diving into the nitty-gritty of finding a release cadence that fits your goals and keeps your listeners coming back.
Whether you’re wondering if you should release episodes more frequently or you’re struggling to meet the once-a-week mark, I’m breaking down whether cranking out more episodes really leads to more listeners, the minimum number of episodes you should always aim for, and how to build a schedule that aligns with your bandwidth.
So if you're ready to build a release schedule that fits your goals and keeps listeners coming back, hit play and let’s dive in.
0:03 - How Often Should You Be Releasing Podcast Episodes?
1:41 - The Truth About Consistency and Real Listener Growth
11:34 - 5 Questions to Build a Release Schedule that Works for You (and Your Listeners)
15:08 - Do More Episodes Equal More Downloads?
17:23 - How to Tailor Your Schedule to Fit Your Podcast Goals and Unique Bandwidth
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
Ever had a podcast guest that seemed incredible on paper but turned out to be a total mismatch on air? In this episode, I asked my OBM and Guest Concierge, Tayler Neeley, to take you behind the scenes and share our exact system for choosing guests who don’t just fill a slot but actually elevate your podcast’s credibility.
Plus, we’ll show you a foolproof way to turn down pitches kindly and professionally (without ghosting anyone) so you can protect your listeners’ time and build trust with every episode.
So if you're ready to learn how to curate guests who will strengthen your show’s authority and keep your listeners coming back for more, hit play and let’s dive in.
0:02 – Why a Perfect Pitch Doesn’t Always Mean a Perfect Guest
1:39 – Our Top Mistakes (and What We Fixed) in Guest Vetting
3:51 – The Exact Criteria We Use to Choose Standout Guests
11:37 – Handling the "Thanks, But No Thanks" Pitch Replies
14:49 – Deciding When Not to Air a Guest Episode
Episode Links:
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
Ever had a guest on your podcast with a big audience, and you’re stoked for them to share the episode to help grow your show — only for them to do NOTHING once it airs?! (Hint: it’s not because they’re lazy or forgetful.) In this episode, podcast guesting expert Kelly Mosser explains the surprising reason most podcast guests don’t share their episode, and what’s REALLY going through their mind before, during, and after the interview (and why this matters more than you think).
We’re sharing four strategies you can use right away to make your podcast guests feel comfortable and confident on air, and what to say BEFORE you hit record so that they give you their best content. Plus, we’ll talk about how to stop your guest from rambling (without making it awkward), and what you can do after the interview to make sure they’re hyped to promote the episode — even if it airs weeks later.
So if you want to build stronger relationships with your podcast guests and turn them into advocates for your show, this one’s for you. Hit play and let’s dive in.
1:21 - What’s REALLY Going Through Your Guest’s Mind Before the Interview
4:53 - The Top Reason Your Podcast Guests Aren't Sharing Their Episode
10:57 - The Most Effective Way to Prep Your Podcast Guests Before Their Interview
12:41 - What to Say BEFORE You Hit Record So That Your Guest Gives You Their Best Content
17:44 - Do This to Keep Your Guests From Rambling (and Keep the Conversation Flowing)
Episode Links:
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
You’ve probably heard that podcast guesting is a great way to grow your audience — until you try it and end up with the same size audience you had before (and zero ROI to show for it). You’re not the only one. That’s why I invited Hell Yes Media founder and podcast guesting expert Kelly Mosser to break down why your guest appearances aren’t converting into the followers or clients you were counting on — and how to fix it.
In this episode, we’re diving into why most guest interviews won’t actually yield an ROI (especially on the big shows), the biggest mistakes people make when using podcast guesting to grow and get seen, and the magic formula for framing your CTAs so every appearance you do actually translates into audience growth.
So if you're ready to stop wasting time being interviewed on podcasts that don’t convert and start turning every guest spot into more listeners and leads for your business, hit play and let's dive in.
0:02 - Why Podcast Guesting Isn’t Growing Your Audience
1:45 - The Mistake That’s Costing You Leads Before the Interview Even Starts
6:15 - How to Nail Your Message So Your Guest Appearances Actually Convert
13:13 - Why Your Call to Action Isn’t Working (And How to Fix It)
17:05 - Why a Podcast Tour Delivers Better Results than Ongoing Guesting
Episode Links:
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
Thinking about launching a podcast or struggling to grow the one you’ve got? You’re going to LOVE listening in on this conversation with fellow podcast host Flora McCormick. We’re unpacking how her transition away from social media marketing to a strategically-positioned podcast helped her launch a show that’s currently growing five times faster than the average podcast — and attracts new clients to her business every month from around the world.
Whether you're new to podcasting or an established business owner who wants to drive business growth through your podcast, you’ll walk away with insights on how to measure your show's success, see where you stack up against the competition, and position yourself as the go-to expert in an increasingly crowded podcast landscape. So if you're ready to connect with more clients and make a bigger impact with your podcast, hit play and let's dive in.
0:02 - How Flora’s Show Hit the Top 20 In Its Category
1:22 - Why Your Podcast Listeners Are More Likely to Become Clients
4:15 - How to Expand Your Audience Beyond Word-of-Mouth Referrals
6:21 - The Simple Strategy to 5X Your Podcast Growth
10:00 - How a Repeatable System Makes Podcasting Sustainable
Episode Links:
Other Episodes You'll Enjoy:
→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
Unfortunately, there’s a lot of terrible advice floating around about how to start and grow a podcast. Some of it’s outdated, and some of it was never even true to begin with. Yet, it keeps getting repeated like gospel, leading too many hosts down the wrong path — and causing many of them to quit by episode six.
In this episode, we’re calling out three common pieces of podcasting advice that aren’t actually helping you. From the myth that consistency alone will grow your show to why great content isn’t enough anymore, we’ll unpack what you really need to know to launch and grow a top podcast that turns listeners into clients.
So if you’ve been following all the “rules” but still aren’t seeing the growth you hoped for, it’s time to switch up your strategy. Want to know what really works to create a show that attracts and converts new listeners every day? Hit play and let's dive in.
1:09 - Why Consistency Alone Won’t Grow Your Podcast
4:38 - Is Your Podcast Blending In? Here’s How to Tell
9:49 - How Consistency Shapes Listener Habits
12:33 - Why Great Content Isn’t Enough
18:12 - What Really Drives Your Podcast’s Revenue
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
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