If you want your podcast discovered by new listeners, you need three key things to stand out in today’s increasingly crowded space. In this episode, we’re unpacking what it really takes to attract new listeners daily  — and revealing the one growth metric most podcasters aren’t tracking (but should be).

Ready to learn how to get listeners choosing your show over the competition and go from unheard expert to binge-worthy thought leader in your niche? Hit play and let’s make your business bingeworthy.

0:02 - Three Must-Haves for Getting Your Podcast Discovered

1:37 - The Real Reason Most Hosts Never Hit the Top Charts

4:20 - How to Attract Listeners Actively Searching for Shows Like Yours

14:29 - The One Differentiator You Need to Stand Out in a Crowded Podcast Category

20:00 - The Podcast Growth Metric You’re Probably Not Tracking (But Should Be)

 → This episode was recorded on the Deity VO-7U

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©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Can you have a successful podcast without video? Short answer: Absolutely.

But are you missing out on podcast growth by sticking to audio only? It depends.

Podcasting hall-of-famer Dave Jackson is back to set the record straight on video podcasts. We’re tackling questions like: Is it worth putting a podcast on YouTube? What advantages are there to having a video podcast? Can you start with audio and add video later? When's the right time to add video? And is this video podcasting trend here to stay?

Whether you launched your podcast to avoid the camera or you're eyeing YouTube as the secret strategy for faster podcast growth, this episode has the answers you need. Hit play and let’s make your business bingeworthy.

0:03 - Should You Follow the Video Podcasting Trend?

1:27 - Are You Ready for Video Podcasting? Here's How to Tell

5:43 - Audio vs. Video: Do You Really Need to Be on YouTube?

10:07 - Will the YouTube Algorithm Help or Hurt Your Podcast?

18:26 - What’s Coming Next for Podcast Advertising

 Episode Links:

• Profit From Your Podcast Book by Dave Jackson
• Check out Dave's Podcast: School of Podcasting
• Connect with Dave

 
 → This episode was recorded on the Deity VO-7U

Support the show

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Love this show? Say thanks by leaving a positive review.

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©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

People often say that monetizing a podcast is all about growing your audience and landing sponsors and advertisers. But if it were that simple, then why are so many podcast hosts still struggling to make real money?

The truth is, there are over 20+ ways to monetize a podcast *without* sponsors or ads — yep, even if you have a small audience, don't have a business, or are just a few months into your podcasting journey.

Podcasting Hall-of-Famer Dave Jackson is in the studio with me to break down the do’s and don’ts of podcast monetization, as well as what you need to have in place before you can start monetizing so that your podcast can become a real source of profit (and not a money pit).

So if you’ve got a podcast that isn’t making money (or you’re looking to start one and turn it into a steady income stream) hit play and let's make your business bingeworthy.

0:22 - Why Your Podcast Isn't Making Money Yet

5:31 - What You Need Before You Can Successfully Monetize a Podcast

10:21 - The Secret to Turning Listeners into Loyal Customers

14:01 - How to Monetize a Small Podcast Without Sponsors

18:47 - The Underrated Key to Podcast Growth

 Episode Links:

• Profit From Your Podcast Book by Dave Jackson
• Check out Dave's Podcast: School of Podcasting
• Connect with Dave

 
→ This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

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Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

It’s easy to look at today’s top podcast hosts and think, "Wow, they had it easy." But deep down, we know that’s not the case. Even the biggest names in the game started from zero and faced the same doubts, fears, and setbacks as you. 

That’s why I invited John Lee Dumas to join me for this episode and unpack the REAL story behind Entrepreneurs on Fire, how it almost didn’t happen, and how he battled massive self-doubt to turn his vision into one of the most successful podcasts in history. 

So if you're feeling that gap between where you are now and where you want to be with your podcast, grab your headphones and lean in — you might be closer to success than you think. Hit play and let's make your business bingeworthy.

0:06 - The One Thing Keeping Most Podcasters From Making it Big

3:01 - The Surprising Idea that Launched Entrepreneurs on Fire

6:05 - Two Top Mistakes New Podcasters Make (and How to Avoid Them)

14:39 - Following JLD's Strategy From $0 to $100K+ Months to Profit From Your Podcast

 Episode Links:

• Check out John Lee Dumas' podcast: Entrepreneurs on Fire

 
→ This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

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Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

What does it REALLY take to become a top podcaster? (And are today’s top podcasters gatekeeping the real secrets to podcast growth?)

In this episode, I’m sitting down with the one and only Jordan Harbinger—a podcasting legend with over 15 million downloads every month and named Apple’s “Best and Most Downloaded Podcast” back in 2018.

We’re pulling back the curtain on the exact strategies that helped Jordan build his podcasting empire—from letting go of the obsession with analytics to finding success by doing the opposite of what everyone else is doing, and staying motivated when it feels like every niche is already taken.

So if you’re ready to learn what it actually takes to master your craft as a podcast host, this is an episode you won’t want to miss. Hit play and let's make your business bingeworthy.

0:45 - What’s Missing from Your Podcast Growth Strategy?

3:10 - The Mental Shift That Took Jordan to 15m+ Monthly Downloads

7:25 - The Unconventional Approach to Podcasting That Defies The 'Rules'

10:40 - How to Stand Out When Every Podcast Niche Feels Oversaturated

14:05 - Jordan’s Bold Move That Built Massive Trust With His Audience

18:30 - The One Thing That Matters More Than Downloads for Long-Term Success

 Episode Links:

• Check out Jordan Harbinger's podcast: The Jordan Harbinger Show

 
 → This episode was recorded on the Deity VO-7U

Support the show

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Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

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Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Ever set a podcast goal and feel like no matter what you do, you just can't hit it? You're putting out great content, lining up awesome guests, and promoting like crazy on social media, but the downloads just aren't moving in the right direction — and you’re not alone.

Multiple time best-selling author of The Miracle Morning, Hal Elrod, joins me in this episode to share how he went from struggling to sell books to creating a global movement — and how podcasting played a significant role in the process.

But instead of the usual advice on setting podcast goals, Hal's here to show you how to actually hit them. He’s got some counterintuitive, refreshingly uncommon advice for identifying the right actions to focus on rather than obsessing over results.

So if you’re ready to crush every podcast goal you set and actually make real progress, hit play and let's make your business bingeworthy.

6:37 - The 6-Minute Morning Routine that Transformed Hal's Life

4:32 - The Biggest Mistake Most Podcasters Make in Their First Year

16:24 - How Hal Elrod Turned Failure into a Million Book Sales

19:26 - A Different Set of Metrics for Sustainable Podcast Growth

22:46 - The Power of Committing to the Process Over the Results

 Episode Links:

• Download The Miracle Morning App for iPhone and Android
• Get a Copy of The Miracle Morning by Hal Elrod
• Listen to Hal Elrod's podcast: Achieve Your Goals

 
→ This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

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Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Wondering how to grow your podcast audience and increase conversions at the same time? Is it really possible to do both, or should you put your energy into one goal over the other? In this episode, we're digging into the strategies to help you expand your listener base and turn those loyal listeners into hot leads for your business. So if you're ready to make your podcast work double-duty for you, hit play and let’s make your business bingeworthy.

2:54 - Why Growing a Podcast Audience Doesn’t Automatically Mean More Sales

4:59 - The Two Types of Traffic: Attracting Listeners vs. Converting Leads

6:43 - How to Avoid the Trap of Giving Away Too Much for Free

10:08 - Mapping the Listener Journey From Podcast Fan to Paying Customer 

12:08 - Building a Funnel Around Your Podcast for Conversions

Special thanks to Philip Pape of the Wits and Weights podcast for submitting today’s question!

 
 → This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

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Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Have you ever shared a podcast episode you're really excited about, packed with content you’re confident your audience will love, only to be met with... radio silence? You check the stats: fewer than 100 downloads, a couple of likes on your social media posts, and zero "New Call Booked!" emails in your inbox.

And the worst part? You’re left scratching your head, wondering what you're missing and starting to question if all the effort you’re putting in is even worth it.

Luis Camejo from BizBros is back with us to break down the five signs your podcast content is blending in (and what to do about it). So if you want to know how get more listeners choosing your podcast over the competition with content that dominates the conversation, hit play and let’s make your business bingeworthy.

0:03 - Why Great Content Isn't Enough to Stand Out 

01:34 - Giving the Algorithm Too Much Credit 

04:47 - Not Reading the Right Data 

07:40 - Why Safe Content is Boring Content 

09:55 - When Polarizing Content Pays Off 

14:35 - Creating Content for Views vs. Value 

23:42 - The Future of Podcasting is Human Connection 

 Episode Links: 

• Listen to Luis Camejo’s Podcast: Content is Profit 

 
 → This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

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Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Content repurposing is a great way to extend the life of your podcast episodes — or, let's be honest, it can feel like a big waste of time. So if you've ever wondered why your repurposed podcast content isn't getting the engagement you hoped for, you're not alone.

Luis Camejo from BizBros joins me in this episode to talk about the five biggest mistakes podcasters make when repurposing content that causes your short-form clips to get overlooked (and how to fix it).

Is it ~really~ possible to turn social media followers into loyal podcast listeners? Hit play and let's make your business bingeworthy.

0:12 - Why Repurposed Content Often Fails

0:44 - Content Repurposing vs. Multipurposing

1:46 - 5 Common Mistakes to Avoid When Repurposing Podcast Content

6:48 - Quality vs. Quantity: Which is Better?

9:47 - How to Use Data to Improve Your Podcast's Reach

13:04 - Creating a Cohesive Content Ecosystem

 Episode Links: 

• Check out Luis Camejo's podcast: Content is Profit

 
 → This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Should you run paid podcast ads to grow your show? In this episode, we break down the ins and outs of podcast ads to help you decide if they're worth the investment. 

We'll cover the best types of podcast ads, the ones to avoid, and whether paid ads are right for you. Get the inside scoop on the most effective ad types, pros and cons of organic vs. paid growth strategies, and how to gauge the accuracy of targeting algorithms so you can track your ad performance. 

If you're considering paid podcast ads, this episode is chock-full of the clarity and practical advice you need. Oh, and your wallet will thank you. Hit play and let's make your business bingeworthy.

0:12 - Should You Run Podcast Ads?

3:22 - Organic vs. Paid Strategies: What's Better for Podcast Growth?

6:48 - The Best Time to Start Running Podcast Ads

10:40 - Types of Podcast Ads and Their Pros and Cons

17:02 - Do This BEFORE Running Podcast Ads

20:10 - Why Bigger Download Numbers Aren't Always Better

Special thanks to Laura, host of Grandparents Raising Grandchildren, for submitting today's question!


→ This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.