Ever wonder if YouTube could be the missing piece to getting your podcast in front of more people? With its massive user base and undeniable searchability, it sounds tempting — but is it really worth the extra effort?

In this episode, I’m joined by Erika Vieira, who’s coached thousands of business owners and podcasters to build profitable YouTube channels. Together, we dig into the upsides of this search engine powerhouse (hello, 2.9 billion users) and the downsides that come with it, because spoiler: it’s not as simple as connecting your RSS feed or uploading the lightly edited video from your latest interview and hoping for the best.

If you’re ready to find out whether YouTube is worth the effort for your podcast, hit play and let’s make your business bingeworthy.

0:02 - Why YouTube Has Gained Increasing Popularity for Podcasters

1:28 - How YouTube Can Increase Discoverability for Your Podcast

4:52 - The Challenges of Transitioning From Audio to Video

8:19 - The Downsides of Video Podcasting No One Talks About

12:14 - The Single Most Important Factor You Need to See Results From YouTube

 Episode Links:

• Erika’s Masterclass: Zero to Influence
• Check out Erika’s Podcast: The YouTube Power Hour Podcast
• Connect with Erika: Website | Instagram

 Other Episodes You’ll Enjoy:

• Can You Have a Successful Podcast Without Video?
• The Right and Wrong Way to Start YouTube for Your Podcast

 
 → This episode was recorded on the Deity VO-7U

Support the show

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Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Is releasing one episode a week enough for your podcast? Should you be doing more? Or what if once-weekly episodes feel like A LOT to keep up with? In this episode, we’re diving into the nitty-gritty of finding a release cadence that fits your goals and keeps your listeners coming back. 

Whether you’re wondering if you should release episodes more frequently or you’re struggling to meet the once-a-week mark, I’m breaking down whether cranking out more episodes really leads to more listeners, the minimum number of episodes you should always aim for, and how to build a schedule that aligns with your bandwidth. 

So if you're ready to build a release schedule that fits your goals and keeps listeners coming back, hit play and let’s make your business bingeworthy.

0:03 - How Often Should You Be Releasing Podcast Episodes?

1:41 - The Truth About Consistency and Real Listener Growth

11:34 - 5 Questions to Build a Release Schedule that Works for You (and Your Listeners)

15:08 - Do More Episodes Equal More Downloads?

17:23 - How to Tailor Your Schedule to Fit Your Podcast Goals and Unique Bandwidth

Other Episodes You’ll Enjoy:

• 3 Types of Podcasting Advice You Can Totally Ignore

→ This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

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Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Ever had a podcast guest that seemed incredible on paper but turned out to be a total mismatch on air? In this episode, I asked my OBM and Guest Concierge, Tayler Neeley, to take you behind the scenes and share our exact system for choosing guests who don’t just fill a slot but actually elevate your podcast’s credibility.

Plus, we’ll show you a foolproof way to turn down pitches kindly and professionally (without ghosting anyone) so you can protect your listeners’ time and build trust with every episode.

So if you're ready to learn how to curate guests who will strengthen your show’s authority and keep your listeners coming back for more, hit play and let’s make your business bingeworthy.

0:02 – Why a Perfect Pitch Doesn’t Always Mean a Perfect Guest

1:39 – Our Top Mistakes (and What We Fixed) in Guest Vetting

3:51 – The Exact Criteria We Use to Choose Standout Guests

11:37 – Handling the "Thanks, But No Thanks" Pitch Replies

14:49 – Deciding When Not to Air a Guest Episode

 Episode Links:

• Steal Our Guest Vetting Criteria Checklist
• How to Decline Guest Pitches That Aren't a Fit
• How to Decline Airing a Guest Episode

 Other Episodes You’ll Enjoy:

• Why Guesting on Podcasts Won’t Grow Your Show (Unless You Do This)
• Exactly What to Say to Get Your Podcast Guests to Share Their Episode

 
 → This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Ever had a guest on your podcast with a big audience, and you’re stoked for them to share the episode to help grow your show — only for them to do NOTHING once it airs?! (Hint: it’s not because they’re lazy or forgetful.) In this episode, podcast guesting expert Kelly Mosser explains the surprising reason most podcast guests don’t share their episode, and what’s REALLY going through their mind before, during, and after the interview (and why this matters more than you think).

We’re sharing four strategies you can use right away to make your podcast guests feel comfortable and confident on air, and what to say BEFORE you hit record so that they give you their best content. Plus, we’ll talk about how to stop your guest from rambling (without making it awkward), and what you can do after the interview to make sure they’re hyped to promote the episode — even if it airs weeks later.

So if you want to build stronger relationships with your podcast guests and turn them into advocates for your show, this one’s for you. Hit play and let’s make your business bingeworthy.

1:21 - What’s REALLY Going Through Your Guest’s Mind Before the Interview

4:53 - The Top Reason Your Podcast Guests Aren't Sharing Their Episode

10:57 - The Most Effective Way to Prep Your Podcast Guests Before Their Interview

12:41 - What to Say BEFORE You Hit Record So That Your Guest Gives You Their Best Content

17:44 - Do This to Keep Your Guests From Rambling (and Keep the Conversation Flowing)

Episode Links:

• Free Masterclass: The Profitable Podcast Tour
• Check out Kelly’s Podcast: Aligned Success
• Connect with Kelly: Website | Instagram | LinkedIn

Other Episodes You’ll Enjoy:

• Why Guesting on Podcasts Won’t Grow Your Show (Unless You Do This)

→ This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

You’ve probably heard that podcast guesting is a great way to grow your audience — until you try it and end up with the same size audience you had before (and zero ROI to show for it). You’re not the only one. That’s why I invited Hell Yes Media founder and podcast guesting expert Kelly Mosser to break down why your guest appearances aren’t converting into the followers or clients you were counting on — and how to fix it.

In this episode, we’re diving into why most guest interviews won’t actually yield an ROI (especially on the big shows), the biggest mistakes people make when using podcast guesting to grow and get seen, and the magic formula for framing your CTAs so every appearance you do actually translates into audience growth.

So if you're ready to stop wasting time being interviewed on podcasts that don’t convert and start turning every guest spot into more listeners and leads for your business, hit play and let’s make your business bingeworthy.

0:02 - Why Podcast Guesting Isn’t Growing Your Audience

1:45 - The Mistake That’s Costing You Leads Before the Interview Even Starts

6:15 - How to Nail Your Message So Your Guest Appearances Actually Convert

13:13 - Why Your Call to Action Isn’t Working (And How to Fix It)

17:05 - Why a Podcast Tour Delivers Better Results than Ongoing Guesting

Episode Links:

• The Profitable Podcast Tour
• Check out Kelly’s Podcast: Aligned Success
• Connect with Kelly: Website | Instagram | LinkedIn

Other Episodes You’ll Enjoy: 

• The Real Reason Most Guests Don’t Share Their Episode (and How to Fix It)

→ This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Thinking about launching a podcast or struggling to grow the one you’ve got? You’re going to LOVE listening in on this conversation with fellow podcast host Flora McCormick. We’re unpacking how her transition away from social media marketing to a strategically-positioned podcast helped her launch a show that’s currently growing five times faster than the average podcast — and attracts new clients to her business every month from around the world.

Whether you're new to podcasting or an established business owner who wants to drive business growth through your podcast, you’ll walk away with insights on how to measure your show's success, see where you stack up against the competition, and position yourself as the go-to expert in an increasingly crowded podcast landscape. So if you're ready to connect with more clients and make a bigger impact with your podcast, hit play and let’s make your business bingeworthy.

0:02 - How Flora’s Show Hit the Top 20 In Its Category

1:22 - Why Your Podcast Listeners Are More Likely to Become Clients 

4:15 - How to Expand Your Audience Beyond Word-of-Mouth Referrals 

6:21 - The Simple Strategy to 5X Your Podcast Growth 

10:00 - How a Repeatable System Makes Podcasting Sustainable

Episode Links:

• Check out Flora McCormick’s podcast: Sustainable Parenting 

Other Episodes You'll Enjoy: 

• 5 Ways to Get Your Podcast on the Top Charts

→ This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Unfortunately, there’s a lot of terrible advice floating around about how to start and grow a podcast. Some of it’s outdated, and some of it was never even true to begin with. Yet, it keeps getting repeated like gospel, leading too many hosts down the wrong path — and causing many of them to quit by episode six.

In this episode, we’re calling out three common pieces of podcasting advice that aren’t actually helping you. From the myth that consistency alone will grow your show to why great content isn’t enough anymore, we’ll unpack what you really need to know to launch and grow a top podcast that turns listeners into clients.

So if you’ve been following all the “rules” but still aren’t seeing the growth you hoped for, it’s time to switch up your strategy. Want to know what really works to create a show that attracts and converts new listeners every day? Hit play and let's make your business bingeworthy.

1:09 - Why Consistency Alone Won’t Grow Your Podcast

4:38 - Is Your Podcast Blending In? Here’s How to Tell

9:49 - How Consistency Shapes Listener Habits

12:33 - Why Great Content Isn’t Enough

18:12 - What Really Drives Your Podcast’s Revenue

 Other Episodes You’ll Enjoy:

• Why Your Podcast Isn’t Getting Found (And How to Fix It)

 
 → This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Podcast ads can be powerful for growing your show, but success isn't just about picking any ad strategy and throwing money at it. You need to be intentional: understand the different podcast ad types, know how to target the right audience, track your results, and refine your approach based on what’s working.

In this episode, I’m back with Mike Wiston from MowPod to dive into the tactical side of using paid ads to grow your podcast. Mike breaks down the different types of podcast ads and explains why not all ads are created equal when it comes to listener growth, to help you decide which ads are right for your show.

So if you want to make your podcast ads count and learn which ad strategies can help you reach more listeners, hit play and let’s make your business bingeworthy.

0:01 - Why Podcast Ads Are Not One Size Fits All

4:10 - Podcast Ad Fatigue and What It Means for Your Strategy

7:10 - Choosing the Right Ad Targeting to Reach More Listeners

11:15 - How to Track Retention and Tell If Your Ads Are Working

15:45 - Why Your Ads Aren’t Converting and How to Fix It

 Episode Links:

• Want to save on your next MowPod ad campaign? Use our discount link

 Other Episodes You’ll Enjoy: 

• The Biggest Mistakes Podcasters Make with Paid Ads

 
 → This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Wondering if paid ads are the right move to grow your podcast, or if they’re a waste of your time and money? In this episode, I'm joined by Mike Wiston, co-founder of MowPod, to dive deep into the right (and wrong) ways to use paid ads to grow your show.

We tackle why jumping into paid ads too soon can lead to wasted dollars and disappointing results, and how building a solid organic growth engine is the key to making your ad dollars count. Mike also shares insights on understanding your metrics, avoiding costly mistakes, and creating a listener-centric community that drives genuine engagement.

So if you’re wondering when it’s the right time to invest in ads or how to turn paid traffic into a loyal podcast audience, hit play and let's make your business bingeworthy.

0:26 - Why Running Podcast Ads Too Soon Is a Waste of Money

2:05 - Know These Metrics Before You Spend on Podcast Ads

4:54 - How to Tell When Your Show is Ready for Paid Growth

8:34 - Why a Listener-Centric Show Equals a Higher Podcast Ad ROI

10:42 - The Ethics of Running Ads for Your Podcast

 Episode Links:

• Want to save on your next MowPod ad campaign? Use our discount link

 Other Episodes You’ll Enjoy:

• How to Know Which Paid Ad Strategies are Right For Your Show

 
 → This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Should you script your podcast episodes, or is it better to outline? It’s a valid question, and the answer ultimately depends on what’s more important to you: converting your listeners to leads and clients, or simply sounding polished and professional.

In this episode, we’re diving into the pros and cons of scripting vs. outlining so you can decide which approach is better — not just for you, but for your listeners. We’ll also look at why building real influence as a podcast host has less to do with your script or outline, and everything to do with how you deliver it.

So if you want to create deeper connections that lead to raving fans who can't help but share your episodes, hit play and let’s make your business bingeworthy.

0:03 - Scripting vs. Outlining — Which is Better?

4:15 - Why Building Influence Is Not What You Say But How You Say It

10:30 - Why Engagement Alone Won’t Drive Sales

12:44 - The Secret to Staying Motivated as a Podcast Host

17:37 - How to Structure Episodes That Reflect Your Real Personality

Other Episodes You’ll Enjoy:

• Steal My High-Converting Episode Framework
• BTS: Peek Inside My Latest Voice Coaching Session

→ This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.