In this conversation, Lance Trippett, CEO of Academy Kings, a coaching company for martial arts businesses, discusses his experience in the martial arts school business and the transition to consulting.

He emphasizes the importance of leads and retention in the industry, as well as the need to expand the market for martial arts to include more women and kids.

Lance shares effective offers and sales strategies for martial arts schools, highlighting the significance of continuous learning and investing in masterminds and coaching programs.

He also discusses the balance between running a business and personal life, and shares his experiences living in Colorado.

We discuss various topics including hunting, moving the academy, favorite books, and more

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