Ecommerce Playbook: Numbers, Struggles & Growth

Insights from a Google Ads Liaison


Listen Later

In this episode of the podcast, we’re thrilled to welcome a special guest from the Google empire, Ginny Marvin, Google Ads Liaison. With years of experience in paid search and digital advertising, Ginny shares her journey from the early days of Yahoo to becoming the bridge between advertisers and Google’s internal teams.

Join us as we dive deep into all things Google Ads, including the role of an Ads Liaison, the challenges and opportunities facing advertisers today, and the latest updates on products like Performance Max (PMAX). Ginny offers invaluable insights into how product decisions are made at Google, how to optimize your ad campaigns for maximum ROI, and what to expect in the ever-evolving landscape of digital advertising.

Show Notes:

  • Go to www.shipbob.com/thread today and sign up for your FREE 60-day extended trial.
    • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm.
    • ...more
      View all episodesView all episodes
      Download on the App Store

      Ecommerce Playbook: Numbers, Struggles & GrowthBy The Ecommerce Playbook

      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      70 ratings


      More shows like Ecommerce Playbook: Numbers, Struggles & Growth

      View all
      eCommerce Fuel by Andrew Youderian | e-Commerce Entrepreneur

      eCommerce Fuel

      312 Listeners

      Shopify Masters by Shopify

      Shopify Masters

      372 Listeners

      Perpetual Traffic by Tier 11

      Perpetual Traffic

      749 Listeners

      Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

      Marketing School - Digital Marketing and Online Marketing Tips

      1,255 Listeners

      Founders by David Senra

      Founders

      1,878 Listeners

      Masters of Scale by WaitWhat

      Masters of Scale

      3,979 Listeners

      My First Million by Hubspot Media

      My First Million

      2,617 Listeners

      Acquisitions Anonymous - #1 for business buying, selling and operating by Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley

      Acquisitions Anonymous - #1 for business buying, selling and operating

      243 Listeners

      Acquiring Minds by Will Smith

      Acquiring Minds

      247 Listeners

      The Startup Ideas Podcast by Greg Isenberg

      The Startup Ideas Podcast

      184 Listeners

      Marketing Against The Grain by Hubspot Media

      Marketing Against The Grain

      352 Listeners

      The Andrew Faris Podcast by Andrew Faris

      The Andrew Faris Podcast

      20 Listeners

      OPERATORS by OPERATORS

      OPERATORS

      45 Listeners

      Moneywise by Hampton

      Moneywise

      640 Listeners

      Marketing Operators by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

      Marketing Operators

      10 Listeners