In an insightful conversation with Morgan Stanley's CMO, Alice delved into the unique challenges and opportunities within the financial services landscape. With a background spanning consumer goods and marketing, she emphasized the significance of educating stakeholders about marketing's impact in industries where the value of marketing might not be immediately apparent.

Drawing inspiration from her experiences in diverse areas like landscaping and sports, Milligan aims to make Morgan Stanley's brand resonate deeply with clients, while also collaborating strategically with internal teams to ensure the brand's relevance and appeal.

Listen to an all-new episode of Marketing Vanguard to hear how the CMO integrates meaningful partnerships with influential individuals, sports associations, and artists, all aimed at cultivating a sense of community, purpose, and inclusivity within the realm of finance.

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