Dr. Yaniv Zaid, also known as Doctor Persuasion, is a global expert in persuasion, public speaking, and communication strategy. As an economist, attorney, and professional speaker with over 2,500 keynotes across four continents, Dr. Zaid helps sales professionals, executives, and entrepreneurs influence with impact and speak with purpose.

He is the author of multiple bestselling books including The 21st Century Sales Bible and a trusted advisor to nearly 1,000 organizations worldwide. With a distinctive style rooted in authenticity, emotional intelligence, and expert-level communication, he empowers professionals to inspire rather than sell through fear.

SHOW SUMMARY

In this episode of Selling from the Heart, Larry Levine and Darrell Amy are joined by Dr. Yaniv Zaid, an internationally acclaimed speaker, economist, and persuasion expert. The conversation dives into the core difference between selling from inspiration versus desperation, challenging outdated sales tactics and championing connection, expertise, and empathy.

Dr. Zaid shares why loving your clients, being vulnerable, and mastering communication are keys to building trust—and why mediocre salespeople are at risk in the AI era. Whether you’re new to sales or a seasoned pro, this episode offers a powerful perspective on what it means to inspire clients rather than just “close” them.
 

KEY TAKEAWAYS

• Lead with Love: Treat clients with care and respect—like family—not as transactions.
• Inspire, Don’t Pressure: Sell potential, not just pain points. Elevate conversations beyond problems.
• Be Batman, Not Superman: Authenticity builds trust. Share real stories, including your failures.
• Differentiate from AI: Expertise, storytelling, and connection can’t be replaced by machines.
• Stay Curious: Lifelong learning is the mark of a true sales expert.

HIGHLIGHT QUOTES

Don’t try to be Superman—be Batman. Be authentic. Tell stories about failures, not just success.”

The principle number one in sales is to love your clients.

If you're mediocre in sales, AI can replace you. But if you're great—AI can never replace you.

Sell the potential. Be inspirational in what you do—not desperate.

📌 FOLLOW THE CONVERSATION

Connect with Dr. Yaniv Zaid:

➡️Dr. Yaniv's LinkedIn: https://www.linkedin.com/in/yanivzaid/
 

Learn more about Darrell and Larry:  

➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/

➡️Website: https://www.sellingfromtheheart.net
 

ADDITIONAL RESOURCES

Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!

Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  

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