According to Sanja Markovic, user experience is now an essential part of modern SEO. Sanja says: “Integrate SEO and UX to build content strategies for real people.” Is it not necessary to think about algorithms or bots crawling your site? “Technical SEO is, of course, an essential aspect. However, especially nowadays, with all this noise about AI, we're forgetting that content is still king, and we still need to create content for real people and not search engines. Creating content for real people is the baseline for building your authority on the internet. If you create content that is only focussed on search engines, who is going to read it? Who is going to share it? You need to focus on understanding what users need in order to create content for real people that people will actually read, like, engage with, and share. That is the basics for building authority nowadays.”